Ros Jay

Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out marketing approaches, attached to a good marketing plan, can be the key to your success. Great marketing will grab people's attention, bringing you more customers, more sales and more profits. The way you market your company's brand, products and services can mean the difference between you or your competitor getting the sale. Having a good marketing plan in place and enabled will not only unlock huge potential for your business but also help you run your enterprise more smoothly and effectively. This book will give you the information and skills you need to develop a sound marketing plan. In a week you will learn how to draw up the kind of plan that not only will impress the bank but can be used as your guide to delivering market awarenessand to attracting, winning and keeping sales opportunities. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: What is a marketing plan?- Monday: Asking questions- Tuesday: Researching the answers- Wednesday: The objectives- Thursday: Converting objects into action plans- Friday: Putting the plan together- Saturday: Using the marketing plan

Bosses are human - some good, some bad. They have a huge impact on your job satisfaction, your day-to-day happiness, your workload - and yes - your paypacket. If you're lucky they will be understanding, supportive, encouraging and inspiring. Then again they might be lazy, unmotivated, weak, over-emotional, sarcastic, rude, or just downright - well - bossy. But you're no powerless victim. When it comes to your boss, then you're more in control than you think. It's a case of understanding what makes them tick, why they react as they do, and then approaching situations in the right way to get the best out of your boss. Here's how.

Fast track route to mastering all aspects of time management Covers all the key techniques for managing your time successfully, from clearing your desk to prioritisation, and from good delegation to knowing how and when to say 'no' Examples and lessons from some of the world's most successful time managers, and ideas from the smartest thinkers, including Robert Paterson, Don Aslett and Stephen Covey Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Master the skills of effective business writing to achieve the results you want.

The Seven Deadly Skills of Management is directed at people starting up or already involved in management, from first time managers to middle managers. An essential tool for the business person who wants to further their career, this text examines the seven core skills which all managers have to use including selection skills, discipline and appraisal, chairing meetings and negotiating. The book is full of examples and tips, as well as step by step guidance on how to implement the ideas examined by the author. It provides an excellent grounding for anybody who wants to grasp the key issues in management.

The Seven Deadly Skills of Communicating is directed at people starting up or already involved in management, from first time managers to senior managers. This is an essential tool for the business person who is interested in the benefits that good communication will bring to their companies. Effective communication increases both motivation and productivity, and the book looks at the skills and techniques involved including developing a corporate personality, written and verbal communication and coping with crisis. Focusing on the practical rather than on the theoretical, this text provides a comprehensive introduction to different communication techniques. The book is full of tips and guidelines that will help managers to identify which method is the most appropriate in each circumstance.