Rosemary Cook

'This is a book about the skills, habits and behaviours that make people influential. The good news is that influence is not just for 'senior' people or people in specific jobs any more. The old hierarchies are breaking down and 'front line' expertise is valued by policy-makers more than ever before. You can be well-known and influential from anywhere. Anyone can do it - if they are prepared to put some personal effort into it...' This comprehensive, easy-to-read guide covers every kind of influential activity and teaches you how to make the most of every opportunity across all levels. It is the only practical text on the topic, designed specifically for health and social care professionals. The insider information, helpful tips, checklists and developmental exercises throughout aid in application, and top tips from professionals currently influencing different arenas of national policy and practice help give you an edge. This book is ideal for nurses in acute and primary care, including health visitors and midwives. Professionals in social care, allied health and clinical science will also find it invaluable, as will postgraduate health and social care students undertaking development and leadership courses.

This book fills the need in this growing market for a lucid and comprehensive description of the complex and exciting world of primary care. It is a readable "ready reference," positive in its approach, straightforward and factual in its style. This text also includes extensive references for further information and relevant clinical content that provides general information on subjects relevant to nurses in primary care, avoiding protocols which may vary from one area to another. Key facts relating to specific areas are presented in boxes throughout the text.