Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.
Kirjailija
Scot McKee
Kirjat ja teokset yhdessä paikassa: 3 kirjaa, julkaisuja vuosilta 2010–2011, suosituimpiin kuuluu Business Marketing Face to Face. Vertaile teosten hintoja ja tarkista saatavuus suomalaisista kirjakaupoista.
3 kirjaa
Kirjojen julkaisuvuodet: 2010–2011.
Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.
B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.