Scott S. Cowen

Based on the experience of the restructuring of the MBA program atCase Western Reserve University, the book describes thetransformation of a program from one where student learning wasincidental to teaching and research into one where learning ispreeminent. Draws from ten years of curriculum change efforts totrace the entire process of program redesign, from initialdiscussion to implementation and evaluation. Examines strategicplanning within the professional school and describes in detail theManagerial Assessment Course--a key element of the new program anda driving force for self-directed learning. The book provides specific designs, methods, and procedures forconducting outcome assessment studies, including five typesparticularly relevant to professional schools: alumni studies,employer studies, faculty studies, student-change studies, andprofessional competency studies. Throughout the book, the authorsand contributors describe a wealth of useful, thought-provokingideas and learnings on management education and institutionalchange.