Simon Mosey

This innovative textbook explains how sport and leisure organisations can become more entrepreneurial in order to achieve sustainable growth. It introduces key tools, techniques, and approaches that can help sport and leisure organisations put entrepreneurship at the centre of their culture. Drawing on cutting-edge research, innovation discourses, and perspectives from multiple disciplines, the book introduces fundamental concepts in entrepreneurship, innovation, and enterprise, such as digitalisation, research and development (R&D), diversi?cation, extendibility, and sustainability. It highlights future innovation challenges, provides innovative solutions, and introduces a new diagnostic tool for managing entrepreneurship and innovation. The book presents insights on everyday management challenges from experienced industry practitioners and considers the importance of social enterprise and social entrepreneurship at a time of austerity, recession, and increasing uncertainty. Full of real-world cases and scenarios, as well as useful features to encourage critical re?ection, this book is essential reading for any course on entrepreneurship taken as part of a degree course in sport management leisure, sports studies, recreation, event studies, entertainment management or tourism. It is also fascinating reading for practitioners looking to improve their professional skills.

This innovative textbook explains how sport and leisure organisations can become more entrepreneurial in order to achieve sustainable growth. It introduces key tools, techniques, and approaches that can help sport and leisure organisations put entrepreneurship at the centre of their culture. Drawing on cutting-edge research, innovation discourses, and perspectives from multiple disciplines, the book introduces fundamental concepts in entrepreneurship, innovation, and enterprise, such as digitalisation, research and development (R&D), diversi?cation, extendibility, and sustainability. It highlights future innovation challenges, provides innovative solutions, and introduces a new diagnostic tool for managing entrepreneurship and innovation. The book presents insights on everyday management challenges from experienced industry practitioners and considers the importance of social enterprise and social entrepreneurship at a time of austerity, recession, and increasing uncertainty. Full of real-world cases and scenarios, as well as useful features to encourage critical re?ection, this book is essential reading for any course on entrepreneurship taken as part of a degree course in sport management leisure, sports studies, recreation, event studies, entertainment management or tourism. It is also fascinating reading for practitioners looking to improve their professional skills.

Entrepreneurship is often focused on understanding new ventures, but the entrepreneurial flame is required in growing organisations too. This textbook examines how organisations can become more entrepreneurial to achieve sustainable growth. The authors show how entrepreneurship can be used to address crisis points of growth within small firms and to overcome the limitations of stagnation within large firms. By integrating entrepreneurship and innovation management, the book presents a framework to diagnose entrepreneurial behaviour within existing firms. Drawing upon research and reflecting practice across a range of industries, from football, through Silicon Valley, to the retail sector, it includes insights from leading practitioners. The authors build an understanding of entrepreneurship in context to provide diagnostic tools to help organisations make entrepreneurship central to their culture. This unique text is therefore useful reading for business students from advanced undergraduate to executive education.

Entrepreneurship is often focused on understanding new ventures, but the entrepreneurial flame is required in growing organisations too. This textbook examines how organisations can become more entrepreneurial to achieve sustainable growth. The authors show how entrepreneurship can be used to address crisis points of growth within small firms and to overcome the limitations of stagnation within large firms. By integrating entrepreneurship and innovation management, the book presents a framework to diagnose entrepreneurial behaviour within existing firms. Drawing upon research and reflecting practice across a range of industries, from football, through Silicon Valley, to the retail sector, it includes insights from leading practitioners. The authors build an understanding of entrepreneurship in context to provide diagnostic tools to help organisations make entrepreneurship central to their culture. This unique text is therefore useful reading for business students from advanced undergraduate to executive education.