Sonny Vaccaro

The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro. Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including: Vaccaro's pivotal role in the never-before-told story of the courting and signing of Michael Jordan How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionage His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown The high stakes drama behind the O'Bannon lawsuit that changed the entire landscape in college sports Filled with in-depth stories illuminating some of Sonny's most treasured career memories, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.

The brilliant autobiography from the 'saviour of Nike'

The brilliant autobiography from the ‘saviour of Nike’ If you’re a sneaker head, you know him as the Savior of Nike. If you’ve watched Air you saw Matt Damon’s portrayal of the man who discovered Michael Jordan and how he revolutionized the payment structure of endorsements for athletes. Legends and Soles tells Sonny’s story – his blind-sided firing by Nike Chairman Phil Knight, the landmark 2021 Supreme Court decision that upended big-time college sports, the countless days and nights of watching athletes compete, and so much more that only Sonny can retell. Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides truth to storylines and headlines including: · Vaccaro’s pivotal role in the never-before-told story of the courting and signing of Michael Jordan · How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archival Adidas on a RICO charge of corporate espionage · His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett and Tracy McGrady and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown · The high stakes drama behind the O’Bannon lawsuit that changed the entire landscape in college sports · Filled with in-depth stories and photos illuminating some of Sonny’s most treasured career memories, Legends and Soles is the long-awaited memoir of a giant in the story of American sports.

The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro. Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including: Vaccaro's pivotal role in the never-before-told story of the courting and signing of Michael JordanHow Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionageHis close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of GeorgetownThe high stakes drama behind the O'Bannon lawsuit that changed the entire landscape in college sportsFilled with in-depth stories and sixteen pages of photos illuminating some of Sonny's most treasured career memories, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.

The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro. Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including: Vaccaro's pivotal role in the never-before-told story of the courting and signing of Michael JordanHow Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionageHis close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of GeorgetownThe high stakes drama behind the O'Bannon lawsuit that changed the entire landscape in college sportsFilled with in-depth stories and sixteen pages of photos illuminating some of Sonny's most treasured career memories, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.