Steffen Krüger

Formative Media presents a psychoanalytic and psychosocial inquiry into the significance of the most widely used digital platforms – including Facebook, Google, YouTube, Twitter (X), and Instagram – and the relational styles that users cultivate and habituate in their interplay with these platforms. Steffen Krüger assesses the formative effects of these platforms, considering who we are and how we are becoming who we are in relation to, as well as mediated through, digital platforms. The book considers Facebook in conversation with the Freudian theory of Eros and the Live/Love drive, then homes in on the primitive forms of orality, attachment, dependence, and symbiosis in relation to YouTube. Krüger then expands the discussion of orality with an inquiry into the notions of mastery, control, and domination that Google unfolds and activates in its search function, considers narcissism in the context of Instagram, and examines hate speech and aggression on Twitter. The book focuses on the most salient, most talked about aspects, features, and activities of commercial, corporate social media culture to inquire into the formational pushes and pulls of these activities in their contexts for our subjectivities and sense of self. Showing in detail how digital media platforms have advanced into central “socialisation agencies,” Formative Media will be of great interest to academics and scholars of psychoanalytic, psychocultural, and psychosocial theory, critical digital media studies, and interactional theory.

Formative Media presents a psychoanalytic and psychosocial inquiry into the significance of the most widely used digital platforms – including Facebook, Google, YouTube, Twitter (X), and Instagram – and the relational styles that users cultivate and habituate in their interplay with these platforms. Steffen Krüger assesses the formative effects of these platforms, considering who we are and how we are becoming who we are in relation to, as well as mediated through, digital platforms. The book considers Facebook in conversation with the Freudian theory of Eros and the Live/Love drive, then homes in on the primitive forms of orality, attachment, dependence, and symbiosis in relation to YouTube. Krüger then expands the discussion of orality with an inquiry into the notions of mastery, control, and domination that Google unfolds and activates in its search function, considers narcissism in the context of Instagram, and examines hate speech and aggression on Twitter. The book focuses on the most salient, most talked about aspects, features, and activities of commercial, corporate social media culture to inquire into the formational pushes and pulls of these activities in their contexts for our subjectivities and sense of self. Showing in detail how digital media platforms have advanced into central “socialisation agencies,” Formative Media will be of great interest to academics and scholars of psychoanalytic, psychocultural, and psychosocial theory, critical digital media studies, and interactional theory.

Andr Butzer (b. Stuttgart, 1973; lives in Berlin) rose to renown with pictures he describes as " science fiction expressionism" and iconic characters like the " Peace Siemense," the " Men of Shame," or the " Woman" as well as seemingly abstract compositions. Artistic predecessors he admires and emulates include Walt Disney, Edvard Munch, Henri Matisse, Friedrich H lderlin, and Henry Ford. Butzer's utopian artistic vision is anchored in the fictional place " NASAHEIM", a kind of pilgrimage destination in outer space. Yet his paintings should not be mistaken for illustrations of narrative structures; they articulate something that could not be said before. Similes of a sort, they embody the forever recurring extremes of history as emblems of human existence.

“At last, the book we have been waiting for – that comprehensive text that bites off as much as it can chew from our ragingly complex contemporary media and technology landscape, and then subjects what it finds to the psychoanalytic gaze. From AI to Žižek, the authors have tamed a dizzyingly diverse body of theory into a brilliant, comprehensive, and significant text. Johanssen and Krüger have crushed it.” Dr. Aaron Balick, psychotherapist and author of The Psychodynamics of Social Networking Our lives are saturated by media that we use in conscious as well as unconscious ways. Spanning a wide range of examples, this critical introduction guides readers through the growing field of psychoanalytic media studies in a clear and accessible manner. It is an indispensable read for anyone who wants to understand the complex relationship between humans and technology today. Jacob Johanssen and Steffen Krüger show how media function beyond the rational. What does it mean to speak of narcissism in relation to social media? How have the internet and online platforms shaped work? How do apps like Tinder and online pornography shape our experience of love and sexuality? What are the potentials and pitfalls in our relationships with AI and robots? These questions, and many others, are discussed and answered in this book. Aimed at students, academics and clinicians, this book introduces readers to key media and the ways they have been approached psychoanalytically, and presents major concepts and debates led by scholars since the 1970s.