Stephen P. Borgatti

Kickstart your research with this practical, bestselling guide to doing social network analysis. Get to grips with the mathematical foundations and learn how to use software tools such as NeTDraw and UCINET to reach your research goals. Supporting you step-by-step through the entire research process, from design and data collection to coding, visualisation, and analysis, the book also offers: • Case studies and examples using real data • Exercises drawn from the authors’ decades of teaching experience • Online access to datasets, worked examples and a software manual to help you practice your skills. Whether you are new to social network analysis or an experienced researcher, this approachable book is your technical toolbox and research companion all in one.

Kickstart your research with this practical, bestselling guide to doing social network analysis. Get to grips with the mathematical foundations and learn how to use software tools such as NeTDraw and UCINET to reach your research goals. Supporting you step-by-step through the entire research process, from design and data collection to coding, visualisation, and analysis, the book also offers: • Case studies and examples using real data • Exercises drawn from the authors’ decades of teaching experience • Online access to datasets, worked examples and a software manual to help you practice your skills. Whether you are new to social network analysis or an experienced researcher, this approachable book is your technical toolbox and research companion all in one.

This approachable book introduces network research in R, walking you through every step of doing social network analysis. Drawing together research design, data collection and data analysis, it explains the core concepts of network analysis in a non-technical way. The book balances an easy to follow explanation of the theoretical and statistical foundations underpinning network analysis with practical guidance on key steps like data management, preparation and visualisation. With clarity and expert insight, it: • Discusses measures and techniques for analyzing social network data, including digital media • Explains a range of statistical models including QAP and ERGM, giving you the tools to approach different types of networks • Offers digital resources like practice datasets and worked examples that help you get to grips with R software

This approachable book introduces network research in R, walking you through every step of doing social network analysis. Drawing together research design, data collection and data analysis, it explains the core concepts of network analysis in a non-technical way. The book balances an easy to follow explanation of the theoretical and statistical foundations underpinning network analysis with practical guidance on key steps like data management, preparation and visualisation. With clarity and expert insight, it: • Discusses measures and techniques for analyzing social network data, including digital media • Explains a range of statistical models including QAP and ERGM, giving you the tools to approach different types of networks • Offers digital resources like practice datasets and worked examples that help you get to grips with R software

Egocentric network analysis is used widely across the social sciences, especially in anthropology, political science, economics, and sociology, and is increasingly being employed in communications, informatics, and business and marketing studies. Egocentric network analysis requires a unique set of data collection and analysis skills that overlap only minimally with other network methodologies. However, until now there has been no single reference for conceptualizing, collecting, and analyzing egocentric social network data. This comprehensive guide to study design, data collection, and analysis brings together the state of knowledge with the most effective research tools to guide newcomers to this field. It is illustrated with many engaging examples and graphics and assumes no prior knowledge. Covering the entire research process in a logical sequence, from conceptualizing research questions to interpreting findings, this volume provides a solid foundation for researchers at any stage of their career to learn and apply ego network methods.

Egocentric network analysis is used widely across the social sciences, especially in anthropology, political science, economics, and sociology, and is increasingly being employed in communications, informatics, and business and marketing studies. Egocentric network analysis requires a unique set of data collection and analysis skills that overlap only minimally with other network methodologies. However, until now there has been no single reference for conceptualizing, collecting, and analyzing egocentric social network data. This comprehensive guide to study design, data collection, and analysis brings together the state of knowledge with the most effective research tools to guide newcomers to this field. It is illustrated with many engaging examples and graphics and assumes no prior knowledge. Covering the entire research process in a logical sequence, from conceptualizing research questions to interpreting findings, this volume provides a solid foundation for researchers at any stage of their career to learn and apply ego network methods.