Stewart Ross

Twelve fascinating tales about the adventurers who travelled all over the globe, finding new plants and the amazing things they produce.

Commemorating the 200th anniversary of the abolition of the Slave Trade Act, this collection of eleven stories follows the lives of slaves of every kind around the world.

Understand the Israeli-Palestinian Conflict is the essential guide to one of the world's most distressing confrontations. Putting the present situation into its broader context and examining all perspectives, it unravels the origins and development of issues which make the headlines daily. Each aspect of this complex conflict is explained with engaging objectivity which will ensure you can examine the issues from all perspectives and in a social, political, historical and international framework. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience. EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding. FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts. TRY THISInnovative exercises illustrate what you've learnt and how to use it.

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.