Sudhakar Dwivedi

The research conducted on the Diagnostic Study of Farmers in relation to Price Spread Analysis, Marketing Patterns, and the Evaluation of Agricultural Diversification.

Communication refers to a common ground of understanding. The two way communication process promotes co-operation and mutual understanding. It is a continuous process which mainly involves three elements- sender, receiver and message. It is the essence of management and aims to bring managerial effectiveness in an organisation. It acts as a basis for coordination in the organisation. It is essential for the quick and effective performance of the entire organisation. Communication is a key to the directing function of management. In lack of good communication skill, all the abilities become irrelevant.

This book comprises articles written by distinguished authors hailing from diverse regions of India, including the North Eastern Hill Region. It endeavors to provide a comprehensive examination of the multifaceted aspects of hill agriculture, encompassing the economics of various enterprises, marketing, and sustainability. The book is structured around several sub-themes, including: the performance of hill agriculture in India, public and private support for hill agriculture, organic farming in the hills, horticulture in the hills, agricultural marketing in the hills, the status of land reforms and agricultural holdings, agricultural credit and insurance, the utilization of ICT in hill agriculture, addressing the challenges posed by the WTO in hill agriculture, and sustainability issues in hill agriculture.

The present publication features articles written by various authors who hail from different regions of India, including the North Eastern Hill Region. The book is structured in such a way as to encompass all aspects of hill agriculture, with a focus on the economics of different enterprises, as well as marketing and sustainability. The main topics covered in the book are as follows: 1) Performance of Hill Agriculture in India, 2) Public and Private Support for hill Agriculture, 3) Organic farming in Hills: Status, Scope and Economics, 4) Horticulture in Hills: Status, Scope and Economics, 5) Agricultural Marketing in hills: Status, Marketed Surplus, Producers' share, Interventions, etc., 6) Status of Land Reforms and Agricultural holdings, 7) Agricultural Credit and Insurance, 8) Using ICT in Hill Agriculture, 9) Facing the Challenges of WTO in Hill Agriculture, and 10) Sustainability Issues in Hill Agriculture.