Sudip Kumar Das

This book is on Economics. Only the approach is deliberately skewed in an attempt to get into a mode where innumerable questions of the layman - open or suppressed - related to the subject could be answered honestly. The most oft-repeated among these questions possibly is the one that relates to Capitalism, the remarkable enrichment of people because of it and the equally stunning disparity caused by it that deprives the large majority of people from its munificence. The author sees such contrast as integral part of Capitalism and goes about to establish his point. He takes fresh look at Demand - the very rudiment of Micro Economics - to remould it in the contemporary context. The book uses the novel concept of DAP - acronym for Data Array Postulation - to examine the nature of change that might be needed in the concept of Demand first mooted 200 years ago. Extensive use of hypotheses is to be found here such as ADDIT, EPIUS etc where data are imagined but reasonably done so with strict veracity of which remaining to be established. The book moots the special category of Mass Economics - an offshoot of Micro Economics - in the light of internet and mobile phone taking the centre-stage in recent times. The formidable combination of these two - named Catenetics - has catapulted Marketing to an unprecedented level in so far as selling among the mass is concerned. The result is that we have today Criers, Triers and Viers in place of mere sellers. In the final count, there is hope for the hapless billions. There is enough reason to believe that Capitalism is bound to change its ways for the sake of its own survival. This book dwells at length on this aspect.

The world lies under the ineluctable charm of money. It makes such deep inroads into the mind that we forget to look at it objectively. Stripping money of its charm and presenting it bare before the eyes of the reader is the aim of this writing. The seamy side of money becomes visible when objectivity is brought into the thinking process. The two sides together make the totality of what money is.