Susan Banfield

`The Secrets of High Growth Businesses' is based on the findings from the B2BGrowth authors combined experience of over 1000 SME Business Growth coaching and consultancy projects. Using their vast experience they set out to explain what differentiates High Growth Businesses from all the rest and what the common attributes and behaviours of High Growth Businesses are that others can learn from and replicate. The B2BGrowth authors have defined what they see as the nine common attributes and behaviours found in a large number of SME High Growth Businesses. They have then described these as 'The 9 High Growth Shifts' that any business could take in order to significantly improve their High Growth potential. The book works through each of `The 9 High Growth Shifts' in turn explaining what each Shift actually is and the benefits of making it.

"My Marketing Isn't Working" is a concise introduction to Strategic Marketing for B2B companies. It states that ineffective marketing is the most common reason given by companies struggling with business growth. It explains how these companies are usually over focused on marketing communications and ignore the more strategic aspects of marketing that underpin marketing success. It encourages a market-led business philosophy and introduces the MASC(TM) business model to achieve this. It covers the 8 common causes of poor results from marketing and a self-assessment quiz enables you to quickly identify your own business's weaknesses. It then provides 5 key secrets of how to use marketing more strategically to achieve higher levels of business growth. The book is based on the personal experience of the authors who are both Marketing and Business Growth Consultants and registered Expert Coaches. They have advised and supported many hundreds of companies on successful business growth projects.