Suzanne D Fitzgerald

Law and Ethics in the Age of Digital Communication reinvents the way we examine modern legal and ethical dilemmas. This book:Integrates law and ethics and discusses them as a defense for digital communication issues created by an instant world. Illustrates the relationship between legal principles and ethical decision making. Infuses established law and principles of ethics in a manner useful for education, business, and communication professionals. Ideally structured and equally useful because it focuses on real-world application and melds theory and practice. Written from the perspective of a practicing attorney, a public relations practitioner and professor, and a journalist who has testified before Congress on media ethics issues, the authors offer a unique perspective on communication law and ethics. Using current case studies, the text shows how to make difficult ethical decisions and adhere to legal principles while practicing in the field of communication

Provide "CPR" to your organization, clients and employees with this comprehensive text on public relations writing, theory, research and most importantly, practice. Complete Public Relations: Contemporary Practice provides groundbreaking instruction, helping readers: learn effective planning strategies.develop persuasive writing skills.craft a variety of writing products.design effective publications such as newsletters, direct mail pieces, and brochures.manage legal and ethical responsibilities.master fundamentals of writing for the media.influence the court of public opinion.develop practical research tools to measure campaign success.learn to identify, segment, prioritize, and rank audiences.use advertising to control the message, audience, and channel. measure social media effectiveness to ensure return on investment.forge public opinion through the use of objectives, strategies, and tactics.create and maintain positive organizational reputation. convey messages to key audiences through special events.communicate effectively during a crisis.strategize ways to build a positive relationship with employees.