Tara Coltman-Patel

This concise volume spotlights an innovative computer-aided approach to linguistic analyses of HPV vaccination discourse on Twitter. The book features a new corpus linguistic technique, developed by the lead author, to studying patterns of language use in large datasets over time, otherwise known as Keyword Co-Occurrence Analysis. The authors explore the potential of social media platforms as rich areas of study for health communication and vaccination discourse, with this particular methodology allowing for detailed analysis of over half a million tweets from nearly 15 years of data. Given the increasingly influential role of social media platforms such as Twitter in shaping vaccine hesitancy, the volume offers readers a more nuanced understanding of their influence on attitudes around important health issues and a valuable resource in facilitating increased vaccine uptake. This book will be key reading for students, scholars, and policymakers interested in the intersection of language and health, in such areas as corpus linguistics, discourse analysis, health communication, and applied linguistics.

This book is a linguistic analysis of the British obesity media narrative, analysing a large corpus of published newspaper articles to demonstrate how the language used perpetuates common misconceptions and stereotypes about weight and obesity, and then exploring the sociological effects of these widespread conceptualisations.

This book is a linguistic analysis of the British obesity media narrative, analysing a large corpus of published newspaper articles to demonstrate how the language used perpetuates common misconceptions and stereotypes about weight and obesity, and then exploring the sociological effects of these widespread conceptualisations. Weight stigma and weight bias are misunderstood issues, and often underestimated in terms of their prevalence and effect by society at large. The author examines topics including the role of power and persuasion, the use of metaphor, the personal stories of members of the general public, and the gendered real-life consequences of arbitrary weight standards to provide a linguistic driven study of obesity in news media. Obesity is an issue which sits at the intersection of science and the humanities, and as such, although the research methods used are firmly situated within the field of Linguistics, this book will also be of interest to readers from fields as diverse as Sociology, Fat Studies, Media Studies, Medicine and Psychology.