Terry Hunt

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.

During renovation work on a hunting lodge near Aldeburgh, Suffolk, in 1996 a carpenter uncovered a plank of wood revealing a chilling pencilled message: ‘A fearful murder was committed the first day of this month (October 1887) at Cretingham. A curate cut the vicar's throat at 12 o’clock at night.’ The discovery brought to light a long lost piece of Suffolk history and with it an intriguing murder mystery. From this strange beginning Sheila Hardy set out to discover the truth of this claim. Using contemporary newspaper reports and court documents, she uncovers the events that led up to the fateful night of 1 October 1887, the following press intrusion in sleepy Cretingham — which became the focus of the country’s media for ten days, and the subsequent trial. It is a tale of religion and influence, politics and social power, mystery and intrigue, and is sure to appeal to all those interested in the shady side of Suffolk’s history.

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.

In this eagerly awaited book, two pioneers in the therapeutic movement challenge today's "tell-all" psychotherapy programs. Their plan: learn to discern confessions that liberate from those that damage privacy and individuality. Citing authentic case histories drawn from professional experience, the authors show how to achieve an inner sense of balance, peace, and pleasure. Important secrets should be revealed only in safe environments, which they call "sacred space." Applying this concept of appropriate telling -- and keeping -- of secrets empowers you to realize your potential for creativity, love, and joyous self-expression. Learn how to: -- confront your shame and start talking-- build stronger friendships and more intimate relationships-- make optimal use of the therapeutic process-- explore and understand powerful secrets-- develop healthy boundaries in relating to lover, spouse, family, friends. This book also provides techniques -- such as a method for learning how to understand your body's messages and a "Life-Enhancement" grid -- to help you make appropriate daily choices about self-disclosures so that you can make peace with the secrets of the past...and move on to a more fulfilling future.