Theodore Avtgis

Risks are all around us. From catastrophic weather events to gun violence, from infrastructure failings to financial devastation…we live with the threat of risk every day. How do we get those who are at risk, or who have already been impacted by crisis, to do what they need to do to minimize the risk? We need to get information to the right audience, get them to take the risk seriously, and get them to act in a manner that makes sense. There is a distinction between crisis communication and risk communication, and that is an important point that is discussed throughout the text. Risk and Crisis Communication explores the different types of crisis and risk communication, the manner in which it affects different audiences, various ways of understanding these communicator efforts, and best practices in communicating in a manner that minimizes harm.

New Publication Now Available! Casing Communication Theory exposes readers to some of the most cited, most prolific, most important theories within the dynamic field of communication. The edited collection features 24 case studies that analyze communication theories in different contexts. Casing Communication Theory, edited by Corey J. Liberman, Andrew S. Rancer, and Theodore A. Avtgis:embeds a theory within each case that empowers the reader to see the mutual relationship between the two: how the theory comes to explain the case study and how the case study, in turn, comes to shape the theory,presents and analyzes classic and emerging communication theories such as identity, self-efficacy, humor communication, social penetration, and more.includes readings from 35 experts in the communication field. These experts specialize in various aspects of communication and feature a myriad of different perspectives.emphasizes that all theories can be questioned, are testable, are parsimonious, and useful.

Crisis and risk communication are equally important to the structure of society. Without understanding how to effectively respond to, and potentially avoid, crisis and risk, individuals could find themselves in a state of everlasting collapse. Casing Crisis and Risk Communication explores specific events that arose and describes how effective communication was responsible for sensemaking. The publication helps the reader develop a deeper understanding of, appreciation for, interest in, and dedication to, crisis and risk communication. Casing Crisis and Risk Communication, by Corey J. Liberman, Dariela Rodriguez, and Theodore A. Avtgis:Bridges the theoretical with the practical by using a series of case studies that deal with crisis and communication. Cases include Apple's ""Bendgate"" crisis, the Blue Bell Listeria crisis, the case of Paula Deen, Carnival's response to the Costa Concordia crisis, and much more. Presents an abundance of theories, models, and data on crisis and risk communication. Describes effective communication strategies when dealing with crisis or risk. Strategies include providing information to affected, or potentially affected, individuals regarding appropriate actions, providing answers to questions regarding possible risk outcomes, and providing messages in easily-decodable forms.