Thomas Becker

Wie setzt man Medien und Kommunikation ein, um unternehmerische Ziele zu erreichen? Das ist das Thema des Fachgebiets Medienmanagement. Im Medienmanagement unterscheidet man zwei Disziplinen: Medien und Kommunikation als Mittel der Unternehmensführung sowie Medien und Kommunikation als strategisches Instrument im Marketing. Beide Aspekte stellt das Lehrbuch Medienmanagement und öffentliche Kommunikation für Studium und Berufspraxis vor und dient damit als Kompass für die Anwendung erfolgreicher Unternehmenskommunikation.

The origins of the mathematics in this book date back more than two thou­ sand years, as can be seen from the fact that one of the most important algorithms presented here bears the name of the Greek mathematician Eu­ clid. The word "algorithm" as well as the key word "algebra" in the title of this book come from the name and the work of the ninth-century scientist Mohammed ibn Musa al-Khowarizmi, who was born in what is now Uzbek­ istan and worked in Baghdad at the court of Harun al-Rashid's son. The word "algorithm" is actually a westernization of al-Khowarizmi's name, while "algebra" derives from "al-jabr," a term that appears in the title of his book Kitab al-jabr wa'l muqabala, where he discusses symbolic methods for the solution of equations. This close connection between algebra and al­ gorithms lasted roughly up to the beginning of this century; until then, the primary goal of algebra was the design of constructive methods for solving equations by means of symbolic transformations. During the second half of the nineteenth century, a new line of thought began to enter algebra from the realm of geometry, where it had been successful since Euclid's time, namely, the axiomatic method.

How do we know if mental health services work? What are the best ways to measure the outcomes of care for people with mental health problems? This book contains five practical scales for assessing the outcomes of mental healthcare. They are the European versions of: Camberwell Assessment of Need (for unmet and met needs) Client Socio-demographic and Service Receipt Inventory (for service costs) Involvement Evaluation Questionnaire (for impact of care on family members) Lancashire Quality of Life Profile (for quality of life) Verona Service Satisfaction Scale (for service satisfaction). Each scale has been standardised (in Danish, Dutch, English, Italian and Spanish), and has been shown to be reliable and valid in all these European languages. The book contains full details of the development of these scales, manuals for their use, the scales themselves and instructions on how to use the results. These new measures will be invaluable to all those in research, evaluation, audit and management who have an interest in evidence-based policy and practice in mental healthcare.

This book covers Grobner bases theory embedded in an introduction to commutative algebra from a computational point of view. The book explains how the Buchberger algorithm and the theory surrounding it are eminently important both for the mathematical theory and for computational applications.

Die anglistische Literaturdidaktik bezieht immer mehr den Faktor Fremdsprache in ihre Uberlegungen mit ein und ist bemuht, Defizite auf dem Gebiet der fremdsprachlichen Textrezeption auszugleichen. Die vorliegende Studie geht der Frage nach, zu welchen Verstehensleistungen die Schuler im Umgang mit fremdsprachlicher Lekture fahig sind und versucht, mogliche Auspragungen eines spezifischen Rezeptionsverhaltens zu ergrunden. Neben einer Erorterung relevanter Forschungsbeitrage der Bezugswissenschaften wird mit Hilfe verschiedener empirischer Untersuchungsverfahren (qualitative Inhaltsanalyse, Fallstudie, Schulerinterview) das Bedingungsgefuge des fremdsprachlichen Literaturunterrichts analysiert. Ein Bezug zwischen den Untersuchungsergebnissen und der Praxis wird hergestellt."