Thomas Robbins

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Much has changed since publication of the first edition of this established text in the sociology of religion. Revised and expanded, this edition emphasizes new patterns of religious change and conflict emerging in the United States in the latter part of the twentieth century. Leading scholars describe and analyze developments in five main areas: The fundamentalist and evangelical revival; challenge and renewal in mainline churches; spiritual innovation and the so-called New Age; women's movements and issues and their impact; and politics and civil religion. Chapters include an examination of religious movements' responses to AIDS; Christian schools; quasi-religions; healing rites and goddess worship; recruitment of women to charismatic and Hassidic groups,; televangelists and the Christian Right; racist rural populism; contemporary Mormonism and its growth; cults and brainwashing; Jonestown; dissidence in the Catholic church; and trance-channeling, among other topics. A new introductory chapter by the editors establishes an integrating framework in terms of three themes: increasing conflict and controversy associated with American religion; increasing focus on various forms of power in American religion; and challenges to models of secularization and modernization inherent in religious revival, innovation, and politicization. A concluding chapter by the editors looks at new trends and assesses their possible impact in coming years. Like its predecessor, this outstanding collection is a significant contribution to the literature as well as a valuable resource for the classroom.

By almost any measure, higher education is a vital part of the U. S. economy and society. Yet there is concern that the sector is inefficient or ill equipped to adapt to a changing environment. The information revolution, an aging population, demographic shifts, and a declining fiscal base all present it with major challenges. In Pursuit of Prestige describes the results of a two-year study of higher education in the United States designed to shed light on these issues. This volume examines higher education as an industry. It focuses on how institutions serve four identifiable markets that generate revenues (student enrollment, research funding, public fiscal support, and private giving). They analyze higher educational institutions' investment, pricing, and marketing behaviors, and the nature of competition among schools. They review the industry's basic conditions and market structure, then define the three key dimensions--degree level, scope, and resource allocation--by which institutions map out strategies for competing for markets. The heart of the book is an analysis showing how these strategies are carried out based on site-visit data from 26 highly diverse colleges and universities. This broad sampling covers all geographic regions of the country and every type of institution from elite research universities to community colleges. The authors then consider what strategies are possible in particular markets and how they affect students and competing institutions. Their conclusion draws out the implications of strategy and competition for the various customers of the U. S. higher education industry. Groundbreaking and genuinely exploratory in methodology.

By almost any measure, higher education is a vital part of the U. S. economy and society. Yet there is concern that the sector is inefficient or ill equipped to adapt to a changing environment. The information revolution, an aging population, demographic shifts, and a declining fiscal base all present it with major challenges. In Pursuit of Prestige describes the results of a two-year study of higher education in the United States designed to shed light on these issues. This volume examines higher education as an industry. It focuses on how institutions serve four identifiable markets that generate revenues (student enrollment, research funding, public fiscal support, and private giving). They analyze higher educational institutions' investment, pricing, and marketing behaviors, and the nature of competition among schools. They review the industry's basic conditions and market structure, then define the three key dimensions--degree level, scope, and resource allocation--by which institutions map out strategies for competing for markets. The heart of the book is an analysis showing how these strategies are carried out based on site-visit data from 26 highly diverse colleges and universities. This broad sampling covers all geographic regions of the country and every type of institution from elite research universities to community colleges. The authors then consider what strategies are possible in particular markets and how they affect students and competing institutions. Their conclusion draws out the implications of strategy and competition for the various customers of the U. S. higher education industry. Groundbreaking and genuinely exploratory in methodology.

Much has changed since publication of the first edition of this established text in the sociology of religion. Revised and expanded, this edition emphasizes new patterns of religious change and conflict emerging in the United States in the latter part of the twentieth century. Leading scholars describe and analyze developments in five main areas: The fundamentalist and evangelical revival; challenge and renewal in mainline churches; spiritual innovation and the so-called New Age; women's movements and issues and their impact; and politics and civil religion. Chapters include an examination of religious movements' responses to AIDS; Christian schools; quasi-religions; healing rites and goddess worship; recruitment of women to charismatic and Hassidic groups,; televangelists and the Christian Right; racist rural populism; contemporary Mormonism and its growth; cults and brainwashing; Jonestown; dissidence in the Catholic church; and trance-channeling, among other topics. A new introductory chapter by the editors establishes an integrating framework in terms of three themes: increasing conflict and controversy associated with American religion; increasing focus on various forms of power in American religion; and challenges to models of secularization and modernization inherent in religious revival, innovation, and politicization. A concluding chapter by the editors looks at new trends and assesses their possible impact in coming years. Like its predecessor, this outstanding collection is a significant contribution to the literature as well as a valuable resource for the classroom.