Todd Woods

With over 14 million Guerrilla Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history; because it works. Guerrilla Marketing for Franchisees teaches franchisees; How to write a powerful,7-step marketing plan and prepare a successful marketing attack. How to successfully launch & maintain an ongoing marketing attack using up to 100 marketing weapons; 62 of which are low cost or cost next to nothing. How to understand their role as a franchisee when it comes to their own local store marketing. How to reach and even exceed their sales and profit goals and much more. Guerrilla Marketing for Franchisees teaches franchisees how to take action and provides them with the tools and know-how to do so.

Finally, here is a customer service book with no fluff. The authors have extensive experience in owing and managing retail operations and franchises. They know the challenges and frustratioins of providing service on the front lines because they've been there and done it themselves. This book guides you through a simple six step formula called The Circle of Service. This is a system developed and applied in their family business for over fifty years. The principles covered can be applied by individuals as well as business organizations of any size. You'll enjoy the tips and techniques that have been developed from ""street smarts"" rather than a rehash of material from other text books. Furthermore, you will discover not only is this book a quick read but fun and entertaining as well.