Tom Page

Sustainability is becoming increasingly more important in this modern age. One of the world's largest fast moving consumer goods (FMCG) corporations, Unilever, has sustainability at the forefront of its corporate mission (receiving the 'Internationals Charter's 'Committed to the Environment 2010' award for environmental management and performance') and therefore continue to do their utmost to reduce all areas of environmental impact within the business. Astonishingly, 68% of the carbon footprint is caused by consumer use (after Unilever's products have left the shelves) so it is therefore extremely important that Unilever uses tools, methods and new innovations to help consumers have more sustainable behaviour.

Design strategy allows many companies to develop a plan for what they need to make and do, affecting both their immediate and long-term prospects. In this study, a specific approach has been taken to understand and analyse the role that it plays in the garden power tool market. The study focused on design and marketing of garden power tools. Findings provided the foundations for the development of a generic design strategy framework appropriate to the garden power tool market.