Tony Purdie

This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business. Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management. The text also includes the following features: *Explores key issues in the management and co-ordination of global companies *Analyses forces at work in the international business environment and their implications for business strategy *Includes revised case studies from different industries which illustrate themes discussed in the text New content includes coverage of: *leadership in transnational organizations *cultural issues in international management *entrepreneurship and SMEs in global business *eCommerce *the anti-globalization movement.