Veronika Koller

Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way. Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication. In addition, this extensively revised second edition includes: - Updated examples and further reading suggestions for each chapter - New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing - A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.

Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way. Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication. In addition, this extensively revised second edition includes: - Updated examples and further reading suggestions for each chapter - New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing - A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.

Viral Language considers a range of different types of public communication and their discussion of the Covid-19 pandemic as a way to investigate health communication. The authors introduce and apply a range of approaches informed by linguistic theory to investigate experiences of the pandemic across a variety of public contexts. In doing so, they demonstrate how experiences of health and illness can be shaped by political messaging, scientific research, news articles and advertising. Through a series of case studies of Covid-related texts, the authors consider aspects of language instruction, information and innovation, showcasing the breadth of topics that can be studied as part of health communication. Furthermore, each case study provides practical guidance on how to carry out investigations using social media texts, how to analyse metaphor, how to track language innovation and how to work with text and images. Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.

Viral Language considers a range of different types of public communication and their discussion of the Covid-19 pandemic as a way to investigate health communication. The authors introduce and apply a range of approaches informed by linguistic theory to investigate experiences of the pandemic across a variety of public contexts. In doing so, they demonstrate how experiences of health and illness can be shaped by political messaging, scientific research, news articles and advertising. Through a series of case studies of Covid-related texts, the authors consider aspects of language instruction, information and innovation, showcasing the breadth of topics that can be studied as part of health communication. Furthermore, each case study provides practical guidance on how to carry out investigations using social media texts, how to analyse metaphor, how to track language innovation and how to work with text and images. Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.

This book addresses an under-researched area within populism studies: the discourse of supporters of populist parties. Taking the 2019 European elections as their case study, the authors analyse how supporters in eleven different countries construct identities and voting motivations on social media. The individual chapters comprise a range of methods to investigate data from different social media platforms, defining populism as a political strategy and/or practice, realised in discourse, that is based on a dichotomy between “the people”, who are unified by their will, and an out-group whose actions are not in the interest of the people, with a leader safeguarding the interests of the people against the out-group. The book identifies what motivates people to vote for populist parties, what role national identities and values play in those motivations, and how the social media postings of populist parties are recontextualised in supporters’ comments to serve as a voting motivation.

This Element shows how two social movements, lesbian separatism and Men Going Their Own Way (MGTOW), reflect the changing and complex (anti-)feminist ideologies of their time. The authors outline the historical and political background of those discourses and how they are influencing contemporary gender relations. The materials analysed comprise ten manifestos, which are examined with a combination of data-led discourse analysis and theory-led argumentation analysis. The manifestos are similar in that both sets of authors construct homogenous in-groups and out-groups as well as dichotomies between them. There are some differences though in how this is linguistically realised and who is classified as an out-group. Both groups cast social actors in particular roles and establish ethical norms, but strategic planning and utopias are more prominent among lesbian separatists. Freedom, advantage and authority are central in each group's argumentation, but lesbian separatists also stress humanitarianism while MGTOW focus on financial matters.

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

Lesbian Discourses is the first book-length treatment of lesbian text and discourse. It looks at what changing images of community American and British lesbian authors have communicated since 1970, how this change can be traced in texts such as pamphlets, magazines and blogs, and why this change has taken place. At the heart of the book is a detailed linguistic analysis, which is embedded in a discussion of the relevant socio-political contexts and discourse practices, and supplemented by interview data. The book can more generally be read as an example of how to do textual analysis in social research, in particular how to engage in the discourse-historical and socio-cognitive study of collective identity. Despite its text-centered approach, the book avoids being overly technical and will therefore be of interest not only to postgraduate students and researchers in linguistics but also to those in anthropology, history and sociology, especially women’s/gender studies.

Lesbian Discourses is the first book-length treatment of lesbian text and discourse. It looks at what changing images of community American and British lesbian authors have communicated since 1970, how this change can be traced in texts such as pamphlets, magazines and blogs, and why this change has taken place. At the heart of the book is a detailed linguistic analysis, which is embedded in a discussion of the relevant socio-political contexts and discourse practices, and supplemented by interview data. The book can more generally be read as an example of how to do textual analysis in social research, in particular how to engage in the discourse-historical and socio-cognitive study of collective identity. Despite its text-centered approach, the book avoids being overly technical and will therefore be of interest not only to postgraduate students and researchers in linguistics but also to those in anthropology, history and sociology, especially women’s/gender studies.