Vibrant Publishers

In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge - from budgeting techniques to marketing strategic planning to an introduction to career specialization areas - that will help ensure you are equipped for success as a marketing professional. In this book you will: Learn how to build a marketing plan, Get an understanding of the various marketing specialization areas, Pick up approaches and resources to demonstrate marketing return on investment, Grasp how to self-evaluate your skills and competenciesThe book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.

Macroeconomics Essentials You Always Wanted To Know is an introduction to the requisites of macroeconomics, for beginners and veterans alike. Learn the concepts of macroeconomics and the logic behind various economic policies adopted at national and global levels. Macroeconomics Essentials You Always Wanted To Know sheds light on the essential concepts of macroeconomics and how they affect the performance and decision-making of economies. It is imperative for entrepreneurs to understand macroeconomic basics to follow policy matters. This book will fulfill this particular need of entrepreneurs and business professionals. It will also help students of the subject brush up on the fundamentals and have a more comprehensive grasp of the advanced topics, and it will help students new to the subject get a headstart and be at par with their peers. It will help the readers by-Providing them with an understanding of the basic concepts of macroeconomicsEnlightening them about topics like savings, consumption and investmentExplaining to them the concepts of money and modern bankingShedding light on how macroeconomic policies are formed and how they impact the worldThe book also covers topics like external trade, foreign exchange markets, multilateralism in macroeconomics, business policies, and the measurement of national income. It describes the usage of essential formulas for calculations, and provides a summary at the end of every chapter, along with questions to help readers test and enhance their knowledge. The book is authored to make it easier for people from various walks of life to get a firm grip on macroeconomics and how significantly it impacts our lives and the world we live in. The author, Dr. Amlan Ray has 27 years of experience working in corporate, consulting, training, and educational institutions (including A. V. Birla and the TATA group).

Macroeconomics Essentials You Always Wanted To Know is an introduction to the requisites of macroeconomics, for beginners and veterans alike. Learn the concepts of macroeconomics and the logic behind various economic policies adopted at national and global levels. Macroeconomics Essentials You Always Wanted To Know sheds light on the essential concepts of macroeconomics and how they affect the performance and decision-making of economies. It is imperative for entrepreneurs to understand macroeconomic basics to follow policy matters. This book will fulfill this particular need of entrepreneurs and business professionals. It will also help students of the subject brush up on the fundamentals and have a more comprehensive grasp of the advanced topics, and it will help students new to the subject get a headstart and be at par with their peers. It will help the readers by-Providing them with an understanding of the basic concepts of macroeconomicsEnlightening them about topics like savings, consumption and investmentExplaining to them the concepts of money and modern bankingShedding light on how macroeconomic policies are formed and how they impact the worldThe book also covers topics like external trade, foreign exchange markets, multilateralism in macroeconomics, business policies, and the measurement of national income. It describes the usage of essential formulas for calculations, and provides a summary at the end of every chapter, along with questions to help readers test and enhance their knowledge. The book is authored to make it easier for people from various walks of life to get a firm grip on macroeconomics and how significantly it impacts our lives and the world we live in. The author, Dr. Amlan Ray has 27 years of experience working in corporate, consulting, training, and educational institutions (including A. V. Birla and the TATA group).

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you toUnderstand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence Learn the different models of service qualityGauge consumer wants and perceptions to meet their expectations Improve your service design to make it efficient Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today's dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers' Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you toUnderstand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence Learn the different models of service qualityGauge consumer wants and perceptions to meet their expectations Improve your service design to make it efficient Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today's dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers' Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.

Introducing the new edition of Digital SAT Reading and Writing Practice Questions with improved questions and explanations. A bank of 300 Reading and Writing practice questionsImproved and detailed explanation for each answer choiceExhaustive coverage of all 10 types of questions1 full-length and timed Reading and Writing testAn in-depth overview of the new Digital SATThis book is not just a practice book; it is a self-learning guide that will take you through the specifics of the new test and make you well-versed with the 10 question types asked on it. The initial chapters will give you a brief and concise overview of the Digital SAT to equip you with the test pattern and question types. These chapters will also inform and update you about all the recent changes done to the format of the test and the questions. You will get a focused practice of each question type with 30 questions dedicated to each of them. You can start with the easy questions first and then move on to harder ones as they are segregated according to their difficulty levels. At the end of each chapter, you will find explanations giving elaborate reasons for why a choice is correct or incorrect. Reading these explanations will show you how each question type should be tackled and how the answer can be derived quickly. At the end of the book - after you have mastered all question types - a full-length and timed Reading and Writing test awaits you This test is created as per the new Digital SAT format with 54 questions divided into 2 modules. Get access to 5 complete full-length tests and 300+ Math questions in our other books on Digital SAT. Check them out in the Digital SAT Test Prep Series section on our website shop page.

March on with unrivaled confidence for your SAT Vibrant Publishers launches the second edition of the ultimate test guide for Digital SAT(R). The book, which features 5 practice tests, also includes a chapter that gives an overview of all the guidelines for the exam. The tests have been curated in adherence to the guidelines set by the College Board for the Digital SAT(R), to help you get accustomed to the pattern of the actual test. What does it include?5 Practice Tests divided into modules490+ questions with varying difficulty levelsThorough explanations of the answers to help you get rid of all your doubtsDistractor explanations so that you know the reason behind an answer's veracityAll-inclusive information about the examThese tests will give you an insight into how Digital SAT(R) challenges you, including questions that encompass the entirety of the syllabus to help you fortify your preparation. The questions are categorized into easy, medium, and hard difficulty levels so that you are ready to face the real deal without sweating bullets. The tests will not only help you identify your strong and weak spheres, but also help you work out a plan so that you can achieve an optimal score. The questions have been curated by SAT experts who have years of experience in their bags, making them an authentic and reliable tool to test out your knowledge. For more books on Digital SAT(R) preparation, visit the Test Prep section on our website shop. This book is part of Vibrant Publisher's Test Prep series which is aimed to bust down any walls that might stand in the way of preparation for ACT, SAT, GMAT, and GRE test-takers. SAT(R) is a trademark registered by the College Board, which is not affiliated with and does not endorse this product.

Get your math jitters out of the way for Digital SAT Vibrant Publishers is out with the only book that you will need to solve all of your math queries for the Digital SAT. With chapters focusing on all the areas of the syllabus-algebra, advanced math, problem-solving and data analysis, geometry, and trigonometry-the latest edition of the book aims to provide you with all the preparation material you need to master.your way to the top. The book also comes with comprehensive information on the Digital SAT, sparing you the research and getting all you need inside one package. What does it include? Information on the Digital SAT: scoring, test specifications, total questions, time allotted, etc.300 solved questions with detailed explanationsQuestions encapsulating all the topics like algebra, advanced math, geometry, and trigonometry to name a fewA math test at the end to help you test your knowledge outThe book is divided into chapters based on the topics it focuses on. 300 Questions from every topic and subtopic, covering the complete SAT syllabus, have been provided to help you leave no stone unturned in terms of preparation. Every topic you might feel intimated by, and that which comes easy to you, has been covered in its entirety. The questions are solved and are facilitated with detailed explanations, to help you stay on track if you lose your way. An overview of the Digital SAT has been given, along with an emphasis on the math section, to help you do away with any gaps in your knowledge about the logistics of the test. For more books on Digital SAT preparation, visit the Test Prep section on our website shop. SAT(R) is a trademark registered by the College Board, which is not affiliated with and does not endorse this product.

Get your quantitative skills honed for the GRE Vibrant Publishers brings to you the all-you-need guide for preparing for the GRE quantitative section-GRE Quantitative Reasoning Supreme: Study Guide with Practice Questions. With individual chapters encompassing all the subsets of the section-arithmetic, algebra, geometry, and data analysis-this book strives to make sure your preparation has no gaps. Comprising information about the new shorter GRE, the latest edition of the book checks all the boxes when it comes to leaving you completely primed for the challenge.Includes: 15 timed practice exercises to help simulate the exam hall environment 520 solved questions, with detailed answers Questions covering all the sub-categories: arithmetic, algebra, geometry, and data analysisElaborate answer explanations to help understand the right way to proceed Extensive resources on the GRE test to provide you with all the research under one umbrellaThe timed practice tests are calibrated to ensure that all the aspects of the syllabus are covered in detail, and are bundled with questions that will give you an exact idea of the quantitative section on the GRE. The questions have also been marked with three difficulty levels: easy, medium, and hard; it will help you prepare yourself for cracking any question the test throws at you.The book also comes with 520 solved questions, with elaborate explanations to help you navigate through topics you might feel disconnected with, and help bolster topics which you feel at ease with. The answer explanations will help you in choosing the right path to reach the answers, helping you avoid any digressions you might face while solving the questions. For a well-rounded GRE preparation, check out other books in the GRE Test Prep series on the website.

Learn how to write a flawless high-scoring essay with the 2024 edition of GRE Analytical Writing Supreme: Solutions to the Real Essay Topics. With the new changes in the GRE test format, Vibrant Publishers' updated edition of GRE Analytical Writing Supreme makes a comprehensive guide to cracking the "analyze an issue" task. It comes with: 72 solved official tasksDetailed strategies and tips given by expertsA comprehensive scoring guideOverview of the GRE General TestPrintable answer sheets (online resource)2 GRE study plans (online resource)Stress management ebook (online resource) The 72 solved tasks cover a wide range of topics like Arts, Education, Government and Politics, Philosophy, Science and Technology, and Society to help you get a well-rounded practice. Each of the solved examples comes with a detailed strategy that went behind the essay. It explains how to deconstruct a question, analyze it, and write a structured essay, all within time. Practicing this strategy will ensure you don't get stuck on test day and perform well in a pressure situation. You also get a point-by-point scoring guide that explains exactly what you need to do to achieve the highest score. You can use this scoring guide to identify your weak areas and polish them to get the best score. In the beginning, the book also includes a detailed chapter on the GRE General Test overview which covers everything right from the registration process, test structure, and scoring, to tips to prepare for the test day. Additional online resources include printable answer sheets, 2 GRE study plans (a 6-month and an 8-week study plan), and a stress management ebook to help you navigate through your test preparation process.

Introducing GRE Verbal Reasoning Supreme: Study Guide with Practice Questions, your comprehensive solution to conquering the GRE Verbal Reasoning section. Say goodbye to the endless search for the perfect preparation method - we've got you covered Reasons to choose GRE Verbal Reasoning Supreme: Master every question style with proven methods and strategiesOver 575 meticulously crafted GRE prep questions to challenge and elevate your skillsDeep dive with 4 complete Verbal practice tests, mirroring the real GRE experienceExplore a wide range of topics, from physical sciences to arts, business, and moreOur study guide equips you with 575 practice questions, ensuring you're prepared for every possible scenario in the GRE Verbal section. Additionally, the 4 complete Verbal practice tests will help get an idea of the actual GRE General Test. Each question is a step towards your success, backed by elaborate answers that help you think critically and logically. Our book also guides you through the strategies you need to excel. The purchase of this book comes with additional online resources to help you get the better of the stress that you might face during preparation, and also aid you in coming up with a routine so thatsp that you are skillfully able to scale the entire syllabus and practice your concepts as you go. Don't settle for less when you can have it all. Prepare effectively, boost your confidence, and come out on top with GRE Verbal Reasoning Supreme: Study Guide with Practice Questions. Your success story starts here

Get your quantitative skills honed for the GRE Vibrant Publishers brings to you the all-you-need guide for preparing for the GRE quantitative section-GRE Quantitative Reasoning Supreme: Study Guide with Practice Questions. With individual chapters encompassing all the subsets of the section-arithmetic, algebra, geometry, and data analysis-this book strives to make sure your preparation has no gaps. Comprising information about the new shorter GRE, the latest edition of the book checks all the boxes when it comes to leaving you completely primed for the challenge.Includes: 15 timed practice exercises to help simulate the exam hall environment 520 solved questions, with detailed answers Questions covering all the sub-categories: arithmetic, algebra, geometry, and data analysisElaborate answer explanations to help understand the right way to proceed Extensive resources on the GRE test to provide you with all the research under one umbrellaThe timed practice tests are calibrated to ensure that all the aspects of the syllabus are covered in detail, and are bundled with questions that will give you an exact idea of the quantitative section on the GRE. The questions have also been marked with three difficulty levels: easy, medium, and hard; it will help you prepare yourself for cracking any question the test throws at you.The book also comes with 520 solved questions, with elaborate explanations to help you navigate through topics you might feel disconnected with, and help bolster topics which you feel at ease with. The answer explanations will help you in choosing the right path to reach the answers, helping you avoid any digressions you might face while solving the questions. For a well-rounded GRE preparation, check out other books in the GRE Test Prep series on the website.