Kirjojen hintavertailu – 12 871 288 kirjaa ja 27 kauppaa

Kirjailija

W. Chan Kim

Kirjat ja teokset yhdessä paikassa: 34 kirjaa, julkaisuja vuosilta 2011–2026, suosituimpiin kuuluu Harvard Business Review Leadership & Strategy Boxed Set (5 Books). Vertaile teosten hintoja ja tarkista saatavuus suomalaisista kirjakaupoista.

34 kirjaa

Kirjojen julkaisuvuodet: 2011–2026.

HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD)

HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD)

Harvard Business Review; Michael E. Porter; James C. Collins; W. Chan Kim; Renee Mauborgne

Harvard Business Review Press
2018
pokkari

Halvin toimitettuna 30,10 €

Prepare for an uncertain future with a solid vision and innovative practices. Is your healthcare organization spending too much time on strategy--with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization’s strategy development and execution. Leading strategy experts, such as Michael E. Porter, Jim Collins, W. Chan Kim, and Renee Mauborgne, provide the insights and advice you need to:Understand how the rules of corporate competition translate to the healthcare sectorCraft a vision for an uncertain futureSegment your market to better serve diverse patient populationsAchieve the best health outcomes--at the lowest costLearn what disruptive innovation means for healthcareUse the Balanced Scorecard to measure your progressThis collection of articles includes "What Is Strategy?" by Michael E. Porter; "The Five Competitive Forces That Shape Strategy," by Michael E. Porter; "Health Care Needs Real Competition," by Leemore S. Dafny and Thomas H. Lee; "Building Your Company's Vision," by Jim Collins and Jerry I. Porras; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "Will Disruptive Innovations Cure Health Care?" by Clayton M. Christensen, Richard Bohmer, and John Kenagy; "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne; "Rediscovering Market Segmentation," by Daniel Yankelovich and David Meer; "The Office of Strategy Management," by Robert S. Kaplan and David P. Norton; and "The Strategy That Will Fix Health Care," by Michael E. Porter and Thomas H. Lee.
Harvard Business Review Leadership & Strategy Boxed Set (5 Books)

Harvard Business Review Leadership & Strategy Boxed Set (5 Books)

Harvard Business Review; John P. Kotter; Clayton M. Christensen; Renee A. Mauborgne; W. Chan Kim

Harvard Business Review Press
2016
tuotepaketti
The key concepts every manager and aspiring leader must know?from strategy and disruptive innovation to financial intelligence and change management?from bestselling Harvard Business Review authors. Build your professional library, and advance your career with these five timeless, ground-breaking business classics. Includes Financial Intelligence, Revised Edition; The Innovator’s Dilemma; Leading Change; Playing to Win; and Blue Ocean Strategy, Expanded Edition.
Blue Ocean Strategy, Enhanced Edition

Blue Ocean Strategy, Enhanced Edition

W. Chan Kim; Renee A. Mauborgne

Harvard Business Review Press
2026
sidottu
OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents—now expanded with new case studies on Nvidia and Taylor Swift. In this perennial bestseller, recognized as one of the most iconic and impactful business books ever written, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating "blue oceans"—untapped market spaces ripe for growth. Now in its 20th anniversary, Blue Ocean Strategy is enhanced with timely, in-depth case studies on Nvidia and on Taylor Swift and a new preface from the authors that highlights the book's impact around the world and why the rise of AI only reinforces the importance of this monumental work today. Blue Ocean Strategy presents a systematic approach and a variety of tools that any organization can use to create and capture blue oceans. This enhanced edition includes: A new preface by the authors, with highlights and insights from Blue Ocean Strategy's enduring impact on business "Nvidia's Market-Creating Blue Ocean Moves" case study, on how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world "Taylor Swift's Blue Ocean Strategic Moves" case study, on the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry as well as establish herself as a major force in the broader entertainment industry An international phenomenon that upends traditional thinking about strategy, this landmark book will help you chart a bold new path into the future. Consider this your indispensable guide to creating uncontested market space—and making the competition irrelevant.
HBR's 10 Must Reads on Strategy, Updated and Expanded

HBR's 10 Must Reads on Strategy, Updated and Expanded

Michael E. Porter; W. Chan Kim; Renee A. Mauborgne; Roger L. Martin

Harvard Business Review Press
2025
sidottu
Set a bold vision for your company—and achieve it. If you read nothing else on strategy, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you understand the dynamics of competition, find new sources of advantage, and create and capture lasting value. This book will inspire you to: Align your strategic thinking with your evolving industry Spot and mitigate bias in your decision-making Put purpose at the core of your strategy Discover new opportunities in the age of AI Create blue oceans that render the competition irrelevant Close the strategy-to-execution gap This collection of articles includes "The Five Competitive Forces That Shape Strategy," by Michael E. Porter; "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne; "Make Strategic Choices Simultaneously, Not Separately," by Roger L. Martin; "Put Purpose at the Core of Your Strategy," by Thomas W. Malnight, Ivy Buche, and Charles Dhanaraj; "Take the Bias Out of Big Decisions," by Freek Vermeulen; "Transient Advantage," by Rita McGrath; "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "In the Ecosystem Economy, What's Your Strategy?," by Michael G. Jacobides; "Why Isn't Your Strategy Sticking?," by Andrea Belk Olson; "How to Avoid the Agility Trap," by Jianwen Liao and Feng Zhu; "Strategy in a Hyperpolitical World," by Roger L. Martin and Martin Reeves; "What You Lose with Your New Priorities," by Natalia Weisz and Roberto Vassolo; "Turning Great Strategy into Great Performance," by Michael Mankins and Richard Steele; and "Bringing True Strategic Foresight Back to Business," by Amy Webb. HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others. This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
HBR's 10 Must Reads on Strategy, Updated and Expanded

HBR's 10 Must Reads on Strategy, Updated and Expanded

Michael E. Porter; W. Chan Kim; Renee A. Mauborgne; Roger L. Martin

Harvard Business Review Press
2025
pokkari
Set a bold vision for your company—and achieve it. If you read nothing else on strategy, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you understand the dynamics of competition, find new sources of advantage, and create and capture lasting value. This book will inspire you to: Align your strategic thinking with your evolving industry Spot and mitigate bias in your decision-making Put purpose at the core of your strategy Discover new opportunities in the age of AI Create blue oceans that render the competition irrelevant Close the strategy-to-execution gap This collection of articles includes "The Five Competitive Forces That Shape Strategy," by Michael E. Porter; "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne; "Make Strategic Choices Simultaneously, Not Separately," by Roger L. Martin; "Put Purpose at the Core of Your Strategy," by Thomas W. Malnight, Ivy Buche, and Charles Dhanaraj; "Take the Bias Out of Big Decisions," by Freek Vermeulen; "Transient Advantage," by Rita McGrath; "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "In the Ecosystem Economy, What's Your Strategy?," by Michael G. Jacobides; "Why Isn't Your Strategy Sticking?," by Andrea Belk Olson; "How to Avoid the Agility Trap," by Jianwen Liao and Feng Zhu; "Strategy in a Hyperpolitical World," by Roger L. Martin and Martin Reeves; "What You Lose with Your New Priorities," by Natalia Weisz and Roberto Vassolo; "Turning Great Strategy into Great Performance," by Michael Mankins and Richard Steele; and "Bringing True Strategic Foresight Back to Business," by Amy Webb. HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others. This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

W. Chan Kim; Renee A. Mauborgne

Harvard Business Review Press
2024
muu

Halvin toimitettuna 46,00 €

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.
Beyond Disruption

Beyond Disruption

W. Chan Kim; Renee A. Mauborgne

Harvard Business Review Press
2023
sidottu

Halvin toimitettuna 32,20 €

USA TODAY BESTSELLERBlue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth? With three decades of research, the #1 global bestselling authors of Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, BEYOND DISRUPTION redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt. Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:Why nondisruptive creation matters to all of us and why it is likely to become even more important in the futureHow it complements disruption and how you can identify and execute on nondisruptive opportunitiesHow companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and societyA practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.
HBR at 100

HBR at 100

Michael E. Porter; Clayton M. Christensen; W. Chan Kim; Renee A. Mauborgne

Harvard Business Review Press
2022
pokkari
The most definitive management ideas of the century, all in one place. Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception. With an introduction written by editor in chief Adi Ignatius, HBR at 100 features business publishing's most influential voices on innovative topics, including:Michael E. Porter on competitive strategyClayton M. Christensen on disruptive innovationTim Brown on design thinkingLinda A. Hill on being a first-time managerDaniel Goleman on emotional intelligenceErik Brynjolfsson and Andrew McAfee on artificial intelligenceRobert Livingston on racial equity at workAmy C. Edmondson and Mark Mortensen on psychological safetyRobert B. Cialdini on the science of persuasionW. Chan Kim and Renée Mauborgne on blue ocean strategyGary Hamel and C. K. Prahalad on strategic intentPeter F. Drucker on managing yourselfWhether you're a longtime reader or you're picking up an HBR volume for the first time, this book offers all you need to understand the most critical ideas in management.
HBR at 100

HBR at 100

Michael E. Porter; Clayton M. Christensen; W. Chan Kim; Renee A. Mauborgne

Harvard Business Review Press
2022
sidottu

Halvin toimitettuna 35,80 €

The most definitive management ideas of the century, all in one place. Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception. With an introduction written by editor in chief Adi Ignatius, HBR at 100 features business publishing's most influential voices on innovative topics, including:Michael E. Porter on competitive strategyClayton M. Christensen on disruptive innovationTim Brown on design thinkingLinda A. Hill on being a first-time managerDaniel Goleman on emotional intelligenceErik Brynjolfsson and Andrew McAfee on artificial intelligenceRobert Livingston on racial equity at workAmy C. Edmondson and Mark Mortensen on psychological safetyRobert B. Cialdini on the science of persuasionW. Chan Kim and Renée Mauborgne on blue ocean strategyGary Hamel and C. K. Prahalad on strategic intentPeter F. Drucker on managing yourselfWhether you're a longtime reader or you're picking up an HBR volume for the first time, this book offers all you need to understand the most critical ideas in management.
HBR's 10 Must Reads for HR Leaders Collection (5 Books)

HBR's 10 Must Reads for HR Leaders Collection (5 Books)

Harvard Business Review; Marcus Buckingham; W. Chan Kim; Renee Mauborgne; John Kotter

Harvard Business Review Press
2019
muu
Build the workforce of the future. In our volatile and complex era--which boasts a competitive market for top talent--HR's traditional model will fail. Your company needs to adopt the latest skills to successfully manage performance and evaluate potential. HBR's 10 Must Reads for HR Leaders Collection features innovative ideas on how to foster a vibrant, high-performing company culture, spearhead constructive change, and reap the benefits of a diverse workforce. Included in this five-book set are HBR's 10 Must Reads on Reinventing HR, HBR's 10 Must Reads on Change Management, HBR's 10 Must Reads on Building a Great Culture, HBR's 10 Must Reads on Diversity, and HBR's 10 Must Reads on Managing People. The collection includes fifty articles selected by HBR's editors from renowned thought leaders including Marcus Buckingham, W. Chan Kim, Renee Mauborgne, and Sylvia Ann Hewlett, plus the indispensable article "People Before Strategy" by Ram Charan, Dominic Barton, and Dennis Carey. With HBR's 10 Must Reads for HR Leaders Collection, break free from the traditional HR mindset and learn how to build the workforce of the future. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.
Blue Ocean Classics

Blue Ocean Classics

W. Chan Kim; Renee A. Mauborgne

Harvard Business Review Press
2019
sidottu
The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review." Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans)." Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.
Blue ocean shift : nå framgång utan konkurrens

Blue ocean shift : nå framgång utan konkurrens

W. Chan Kim; Renée Mauborgne

Liber
2018
sidottu
Blue Ocean Shift är fylld av autentiska exempel på hur ledare i olika typer av företag och organisationer gjort resan från konkurrensens röda oceaner till de vidöppna blå oceanerna av nya marknadsutrymmen genom att tillämpa den process och de verktyg som presenteras i boken. Boken beskriver steg för steg hur du kan bygga upp tillit och engagemang hos dina medarbetare och på så sätt åstadkomma en ny tillväxt. Du lär dig:Varför man missar viktiga möjligheter till tillväxt om man fokuserar på konkurrensen och hur man kan vidga sitt strategiska tänkande till att nå bortom konkurrensen,Varför det är begränsande att se kreativ förstörelse (destruction) och disruption som vägar till innovation och hur tillväxt kan bli möjlig genom ett icke disruptivt skapande,Hur alla - inte bara företagsledare - kan förflytta sig från röda till blå oceaner genom den systematiska femstegsprocessen i Blue Ocean Shift,Varför människors tillit är avgörande för att skapa och genomföra tillväxtstrategi, och hur du gör för att bygga upp den,Varför du inte bör grunda din tillväxtstrategi på befintliga branschvillkor och omständigheter, och hur du kan förändra dessa för att uppnå den tillväxt du vill se. Om författarnaChan Kim och Renée Mauborgne är professorer i strategi vid Insead, som gång på gång rankats som en av världens bästa handelshögskolor, och direktörer vid Insead Blue Ocean Strategy Institute i Fontainebleau i Frankrike. De är ledamöter i World Economic Forum och är omnämnda som världens bästa handelshögskoleprofessorer av MBA Rankings. Kim är rådgivare för EU och för ett flertal enskilda länder. Mauborgne har varit ledamot i president Barack Obamas rådgivande kommitté för HBCUs (Historically Black Colleges and Universities) under Obamas två mandatperioder. De är rådgivare och konsulter och föreläser för regeringar och företag världen över, och de har publicerat oräkneliga bästsäljande artiklar. Sagt om boken"Kim och Mauborgne har följt upp en succébok med ännu en. I Blue Ocean Shift utgår de från de banbrytande principerna i den förra boken och presenterar en smart, systematisk plan för hur ett företag eller en organisation kan ta sig ur konkurrensen på befintliga marknader och skapa helt nya marknader. Du behöver inte vara företagsledare eller tekniknörd för att kunna ta till dig de här insikterna. Det räcker med en vilja att utmana de antaganden som råder i din bransch, ställa nya fräscha frågor och, notera särskilt, bejaka din mänsklighet." Daniel H Pink, författare till bästsäljarna Drive och To Sell is Human, New York Times." Utmaningen för all affärsverksamhet är att växa på marknader där det råder trängsel och konkurrens och att göra det på ett intelligent, effektivt och mänskligt sätt. I Blue Ocean Shift finner du allt detta och mer därtill. Kim och Mauborgne tar dig med på en resa som öppnar dina ögon för hittills orörda tillväxtmöjligheter i din bransch, oavsett om du precis har startat ett företag, är småföretagare eller ledare för en jättekoncern." Ram Charan, vd och affärskonsult, författare till bästsäljaren Execution, New York Times.
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

W. Chan Kim; Renee Mauborgne

Grand Central Publishing
2017
sidottu

Halvin toimitettuna 27,60 €

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Blue Ocean Leadership (Harvard Business Review Classics)

Blue Ocean Leadership (Harvard Business Review Classics)

W. Chan Kim; Renee A. Mauborgne

Harvard Business Review Press
2017
pokkari
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Red Ocean Traps (Harvard Business Review Classics)

Red Ocean Traps (Harvard Business Review Classics)

W. Chan Kim; Renee A. Mauborgne

Harvard Business Review Press
2017
pokkari
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Blue Ocean Leadership

Blue Ocean Leadership

W. Chan Kim; Renee a. Mauborgne

Harvard Business Review Press
2017
sidottu
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Blue Ocean Strategy

Blue Ocean Strategy

Renée Mauborgne; W. Chan Kim

Lindhardt og Ringhof
2017
nidottu
Blue Ocean Strategy indeholder en systematisk metode til at gøre konkurrenterne irrelevante og beskriver nogle principper og værktøjer, alle organisationer kan bruge til at skabe og fastholde deres egne blå oceaner. Denne udvidede udgave indeholder:Et nyt forord af forfatterne: Hjælp! Mit ocean er ved at blive rødt. Opdateringer af alle bogens cases og eksempler, med opsamlende historier helt op til i dag. To nye kapitler og et udvidet tredje kapitel – om tilpasning, fornyelse og fælder forbundet med de røde oceaner – der behandler de mest presserende spørgsmål fra læserne gennem de sidste ti år. Denne bestseller er et banebrydende værk, der vender op og ned på den traditionelle tankegang knyttet til strategi. Den anviser en helt ny vej til fremtidig succes. Betragt den som din guide til at skabe et konkurrencefrit markedsområde – og til at gøre konkurrenterne irrelevante.