William Clement Stone

Why does one man succeed and another fail? There is an answer. And it will be found in this book. Often the rules for success are so simple and so obvious they aren't even seen. But when you search for them, you, too, can find them. And during the search something wonderful happens-you acquire knowledge, you gain experience and you become inspired. And then you begin to realize the necessary ingredients for success. All of these things and more can be yours if you will follow a few simple rules and put to work the easy to follow principles in this book. Within these pages, it is proven that success can be reduced to a formula...to a system that NEVER fails. In your hands lies the golden key to a glittering future and the true riches of life.

2017 Reprint of 1962 Edition. W. Clement Stone was a phenomenal salesperson who built a great company -- the United States Casualty Company. He was also a close friend of Napoleon Hill and co-author books with him. In The Success System That Never Fails, Stone shares his story as well as many other success stories. The key to Stone's success is in the title of his book -- The System. Stone believed the key components of a success systems that never fails are (1) inspiration to action; (2) know how; and (3) activity knowledge. The system should be managed based on a record of "success indicators," which was his sales log. The system should be constructed by documenting what works, including phrases that customers respond to. His first key phrase was his sales opening -- "I believe this will interest you also." When the customer responded, "What is it?" he had the opening for his sales presentation. He developed a two-page form letter and two circulars for direct mail that he used for recruiting for many years in his business, and a screening process for hiring salespeople. One of Stone's key concepts is, you are subject to your environment. Therefore, select the best environment that will best develop you toward your desired objective. He also said that sales are contingent on the attitude of the salesman, not the attitude of the prospect. To keep priorities in order, that money shouldn't be the main objective, his favorite quote is from Alexis Carroll, a French scientist, "When a man understands that the aim of life is not material profit, but life itself, he ceases to fix his attention exclusively on the external world." The Success System That Never Fails is another self-improvement classic that should be on your reading list.

W. Clement Stone was one of the most successful entrepreneurs in America. And like so many people who achieve great success, he did it the hard way. He start his career selling newspapers in Chicago. Using the secrets he'd learned as a newsboy, Stone got his business off the ground. Then he learned other secrets that helped him expand his business. He learned even more secrets when he acquired other insurance agencies. And he kept on learning more and better secrets, until he had built his hundred-dollar company into the multibillion-dollar Aon Corporation. In The Success System That Never Fails, Stone took all of the secrets and lessons he had learned throughout his amazing career, broke them down, analyzed them, and from the results developed his theory that success can be reduced to a formula-a formula that you can learn and apply too. Wealth, health, prestige, happiness, love-all of these riches and more can be yours by learning and applying W. Clement Stone's revolutionary system that, when properly learned and faithfully applied, will never fail to bring you success.