William Lazier

Sche 1992 roku Dzhim Kollinz u spivavtorstvi z Billom Lazje napisav bestseler Beyond Entrepreneurship, na jakomu zroslo tsile pokolinnja upravlintsiv. A 2020 roku Kollinz majzhe podvojiv tekst vidannja chislennimi ese. Chomu vazhlivo formuvati korporativne bachennja? Chim vidriznjajetsja meta kompaniji vid jiji misiji? Pro scho svidchat osnovni finansovi pokazniki? Jak garnu ideju peretvoriti na innovatsiju? Vidpovidi - u tsij roboti na chislennikh prikladakh z istoriji takikh gigantiv, jak IBM, HP, Walmart, ta menshikh, ale uspishnikh i stalikh kompanij.

From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship. Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions. BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. BE 2.0 pulls together the key concepts across Collins' thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision of company creation that will fascinate not only Jim's millions of dedicated readers worldwide, but also introduce a new generation to his remarkable work.

Kniga, kotoruju vy derzhite v rukakh, - eto prakticheskoe rukovodstvo dlja postroenija velikoj kompanii. Eta kniga o tom, kak prevratit suschestvujuschee predprijatie v vydajuschujusja kompaniju, sposobnuju dobitsja znachitelnykh rezultatov, stat liderom otrasli i obraztsom dlja podrazhanija. V dostupnoj, lakonichnoj forme avtory izlagajut "kvintessentsiju uspekha": kak zalozhit osnovu buduschego velichija uzhe na rannej stadii razvitija biznesa; kak, soobrazujas s osobennostjami vashej kompanii i vashej lichnosti, vyrabotat effektivnyj stil rukovodstva, vdokhnovljajuschij podchinennykh i sposobstvujuschij innovatsijam; kak reshit kljuchevye strategicheskie problemy, s kotorymi stalkivaetsja ljuboj razvivajuschijsja biznes; kak pravilno razrabotat kontseptsiju videnija dlja vashej kompanii i prevratit ee v adekvatnuju strategiju i uspeshnuju taktiku, shag za shagom priblizhajuschuju vas k vershinam biznesa. Avtory privodjat mnozhestvo pouchitelnykh primerov iz istorii realnykh kompanij, stavshikh velikimi: Nike, Hewlett-Packard, Johnson & Johnson, Sony, Federal Express i dr. Kniga budet interesna vladeltsam biznesa, rukovoditeljam kommercheskikh i nekommercheskikh organizatsij, a takzhe biznes-treneram i studentam, obuchajuschimsja po spetsialnosti "menedzhment".