William Lidwell

Here's the story of everything, from the Big Bang to the far-off future 100 million years at a time, told in words and pictures. With illuminating text and imaginative illustrations, this exquisite volume portrays every phase of our cosmic history. Witness the unfolding history of the universe as you turn each page of The Grand Cosmic Story, a brilliant and beautiful volume sure to fascinate anyone interested in astronomy, astrophysics, and cosmology. In this large-format, full-color book, every two-page spread represents 100 million years in the universe’s 13.8-billion-year-long story—and beyond. Custom illustrations created by two legendary space artists accompany detailed, accessible descriptions of the evolving cosmos as atoms, stars, galaxies, black holes, planets, life itself emerge. Fungi, flowers, dinosaurs, apes, humans appear on Earth, paralleled by changes in the vast realms of space surrounding—all narrated and visualized, step by step. The book's last few pages even picture a future beyond the present day, ending in void and randomness—a dramatic finish to an amazing journey combining science and imagination. A prestigious creative team—astrophysicist Ethan Siegel, space artist Jon Lomberg, graphic designer William Lidwell, and science illustrator Mark Garlick—evoke the vastness of time and space, creating a uniquely comprehensive, evocative, and accessible history of everything in the cosmos.

Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: Feature creep Gamification Root cause Social trap Supernormal stimulus A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

What skills are needed to ensure success as a school leader today? How do you ensure great teaching and learning is happening in your school? How do you build leadership capacity within your teams? To answer these questions, the authors combined up-to-date research with their own leadership experiences to assemble fifty essential principles that will help school leaders focus on what is most important. This book provides clear, concise, and valuable advice for school leaders and their leadership teams. Each principle is paired with a case study that places each one in a real-life context. The Elements of Education for School Leaders is an essential resource for anyone who wants to lead an effective school.

How should curriculum designers translate abstract learning outcomes into engaging learning experiences that get results? What is the right balance between depth and breadth or between content and skills? What methods should be used to continuously improve a curriculum over time? To answer these kinds of questions, the authors combined research from cutting-edge fields with their own first-hand experience to carefully curate fifty essential elements that demystify the work of curriculum design. Written for utility, clarity, and practical value, this book provides indispensable professional development for educators working in a wide range of fields—from teachers and school leaders to educational publishers and instructional designers. The elements included are applicable across primary, secondary, and higher education as well as for workforce development programs. The Elements of Education for Curriculum Designers is an invaluable resource for anyone aiming to help others learn more effectively.

What skills are needed to ensure success as a school leader today? How do you ensure great teaching and learning is happening in your school? How do you build leadership capacity within your teams? To answer these questions, the authors combined up-to-date research with their own leadership experiences to assemble fifty essential principles that will help school leaders focus on what is most important. This book provides clear, concise, and valuable advice for school leaders and their leadership teams. Each principle is paired with a case study that places each one in a real-life context. The Elements of Education for School Leaders is an essential resource for anyone who wants to lead an effective school.

How should curriculum designers translate abstract learning outcomes into engaging learning experiences that get results? What is the right balance between depth and breadth or between content and skills? What methods should be used to continuously improve a curriculum over time? To answer these kinds of questions, the authors combined research from cutting-edge fields with their own first-hand experience to carefully curate fifty essential elements that demystify the work of curriculum design. Written for utility, clarity, and practical value, this book provides indispensable professional development for educators working in a wide range of fields—from teachers and school leaders to educational publishers and instructional designers. The elements included are applicable across primary, secondary, and higher education as well as for workforce development programs. The Elements of Education for Curriculum Designers is an invaluable resource for anyone aiming to help others learn more effectively.

What makes some teachers more effective than others? What pedagogies and practices are fads and which are backed with quality evidence? Which teaching strategies give teachers the biggest learning bang for their buck? The authors have surveyed the research literature and carefully curated 50 elements of effective teaching—elements such as direct instruction, executive functions, metacognition, motivation, and scaffolding—to answer such questions and demystify the secrets of master teachers. Designed specifically for clarity and ease of use, this book is perfect for both new and experienced educators. Each element uses a consistent architecture: a simple definition, concise overview of the research, practical Dos and Don’ts for the classroom, and a select quote to inspire reflection. The Elements of Education for Teachers is an essential addition to any teacher’s library and important reading for teachers’ professional development.

What makes some teachers more effective than others? What pedagogies and practices are fads and which are backed with quality evidence? Which teaching strategies give teachers the biggest learning bang for their buck? The authors have surveyed the research literature and carefully curated 50 elements of effective teaching—elements such as direct instruction, executive functions, metacognition, motivation, and scaffolding—to answer such questions and demystify the secrets of master teachers. Designed specifically for clarity and ease of use, this book is perfect for both new and experienced educators. Each element uses a consistent architecture: a simple definition, concise overview of the research, practical Dos and Don’ts for the classroom, and a select quote to inspire reflection. The Elements of Education for Teachers is an essential addition to any teacher’s library and important reading for teachers’ professional development.

Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips. Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

Learn the dark secrets of social engineering How did IBM decimate its competitors in the 1970s? Why do politicians always go negative, when nobody likes negative campaigning? How can leaders unite and rally people to solve the most intractable problems with virtual certainty? One word: FUD. FUD (Fear, Uncertainty, Doubt) demystifies the practices used by those in power-advertisers, lobbyists, pundits, politicians, and others-to covertly shape our perceptions and influence our decision making. Citing decades of behavioral science research, William Lidwell shows how our brains are wired to respond to these three behaviors, and then explains step-by-step the methods used to exploit this fact.* Details how influencers use techniques such as framing, multi-sourcing, and repetition* Features analysis and case studies drawn from business, history, politics, media, and hacking* Describes how to recognize, deploy, and defend against FUD tactics* From the author of the bestselling Universal Principles of Design An amazing wake-up call on today's down-and-dirty tactics of influence and manipulation, FUD will open your eyes to a shadow world of social engineering where fright makes right. After reading this book, you'll never see an ad, hear a political speech, or make a consumer choice the same way again.