Dan Kennedy

FREE -- Insider’s Circle Trial Membership,Newsletter, Audio Program, Special Webinar Series, and More! Take CONTROL of your PROFITSMillionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price—and prosperity. Kennedy and Marrs don’t offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures—like attracting customers who buy by price. You’ll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you’ll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible. Reveals:The 9 ultimate price and fee failuresThe trick behind discounting without devaluingThe 5 price-related propositions to be concerned withThe million-dollar secret behind “FREE”How to win price wars with competitorsWhy price cutting isn’t the cure for the recession and what isAnd More"All I can say is wow. I had been having a difficult time accepting that we can justify a slightly higher than usual price for our product until I read Chapter 7. The examples and stories in No B. S. Price Strategies made what would typically be a dull read - fun and interesting. Thanks for taking this useful information and making it enjoyable." —Robin Strickland, Co-Founder, BigLittleFudge.com

О чем Время - самая большая ценность для современного человека и в особенности - для предпринимателя. Эта книга предназначена специально для тех, кому надоело сокрушаться о вечной его нехватке и кто уже готов на решительные шаги, чтобы времени (наконец ) стало больше. Дэн Кеннеди, как всегда, прямолинеен и дает исключительно практические советы, которые позволят самому занятому человеку с самым напряженным графиком выжать максимум из каждого дня. Об авторе Дэн Кеннеди - автор нескольких десятков деловых книг, серийный предприниматель. Создал, купил, построил и продал бизнесы разных типов и масштабов. Чрезвычайно востребованный и возмутительно высокооплачиваемый консультант по директ-маркетингу, копирайтер, автор и ведущий групповых тренингов для предпринимателей, почти отошедший от дел профессиональный лектор и провокатор.

О чём книга Жесткий менеджмент - это бескомпромиссное руководство для руководителей, которое учит строить стабильный бизнес, не идя на уступки неэффективным сотрудникам. Книга призывает к твердому курсу в управлении, подчеркивая, что нельзя проявлять жалость к недобросовестным работникам. Вы узнаете, как создать четкие правила, платить за результат, а не за отработанные часы, и получить максимальную прибыль. Об авторе Дэн Кеннеди - автор 13 деловых книг, серийный предприниматель и востребованный консультант по директ-маркетингу и копирайтингу. Он создал, купил и продал множество бизнесов, а также проводит групповые тренинги для предпринимателей по всему миру.

О чём книга Жесткий менеджмент - это бескомпромиссное руководство для руководителей, которое учит строить стабильный бизнес, не идя на уступки неэффективным сотрудникам. Книга призывает к твердому курсу в управлении, подчеркивая, что нельзя проявлять жалость к недобросовестным работникам. Вы узнаете, как создать четкие правила, платить за результат, а не за отработанные часы, и получить максимальную прибыль. Об авторе Дэн Кеннеди - автор 13 деловых книг, серийный предприниматель и востребованный консультант по директ-маркетингу и копирайтингу. Он создал, купил и продал множество бизнесов, а также проводит групповые тренинги для предпринимателей по всему миру.

О чем Сегодня продажнику позарез быть умнее, проницательнее, прогрессивнее, агрессивнее, организованнее, и во всех отношениях -ее других, чтобы выбраться на вершину. Эта книга как раз и призвана вооружить вас для перехода в братство самых богатых, независимых, влиятельных и важных. Если это не то место, где вы всей душой хотите оказаться, книга будет для вас пустой тратой времени, покажется слишком грубой, прямой и конкретной. Если вы предпочитаете подход послюнявее, так в магазинах целые полки заставлены соответствующими книгами - выбирайте, не стесняйтесь. А те, кто ДЕЙСТВИТЕЛЬНО хочет продавать больше и быстрее - читайте эту как только вы начнете применять содержащиеся в ней методики, у вас в карманах заведется денег в разы больше, чем вы рассчитывали получить. Об авторе Дэн Кеннеди - автор нескольких десятков деловых книг, серийный предприниматель. Создал, купил, построил и продал бизнесы разных типов и масштабов. Чрезвычайно востребованный и возмутительно высокооплачиваемый консультант по директ-маркетингу, копирайтер, автор и ведущий групповых тренингов для предпринимателей, почти отошедший от дел профессиональный лектор и провокатор.

A groundbreaking study of the journalism startups that are solving the local news crisis one community at a time A must-read for activists, entrepreneurs, and journalists who want to start local news outlets in their communities Local news is essential to democracy. Meaningful participation in civic life is impossible without it. However, local news is in crisis. According to one widely cited study, some 2,500 newspapers have closed over the last generation. And it is often marginalized communities of color who have been left without the day-to-day journalism they need to govern themselves in a democracy. Veteran journalists Ellen Clegg and Dan Kennedy cut through the pessimism surrounding this issue, showing readers that new, innovative journalism models are popping up across the country to fill news deserts and empower communities. What Works in Community News examines more than a dozen of these projects, including: Sahan Journal, a digital publication dedicated to reporting on Minnesota's immigrant and refugee communities;MLK50: Justice Through Journalism, a nonprofit news outlet in Memphis, TN, focused on poverty, power, and public policy;New Haven Independent / WNHH / La Voz Hispana de Connecticut, a digital news project that expanded its reach in the New Haven community through radio and a Spanish-language partnership;Storm Lake Times Pilot, a print newspaper in rural Iowa innovating with a hybrid for-profit/nonprofit model; andTexas Tribune, once a pioneering upstart, now one of the most well-known--and successful--digital newsrooms in the country. Through a blend of on-the-ground reporting and interviews, Clegg and Kennedy show how these operations found seed money and support, and how they hired staff, forged their missions, and navigated challenges from the pandemic to police intimidation to stand as the last bastion of collective truth--and keep local news in local hands.

A groundbreaking study of the journalism startups that are solving the local news crisis one community at a time A must-read for activists, entrepreneurs, and journalists who want to start local news outlets in their communities Local news is essential to democracy. Meaningful participation in civic life is impossible without it. However, local news is in crisis. According to one widely cited study, some 2,500 newspapers have closed over the last generation. And it is often marginalized communities of color who have been left without the day-to-day journalism they need to govern themselves in a democracy. Veteran journalists Ellen Clegg and Dan Kennedy cut through the pessimism surrounding this issue, showing readers that new, innovative journalism models are popping up across the country to fill news deserts and empower communities. What Works in Community News examines more than a dozen of these projects, including: Sahan Journal, a digital publication dedicated to reporting on Minnesota's immigrant and refugee communities;MLK50: Justice Through Journalism, a nonprofit news outlet in Memphis, TN, focused on poverty, power, and public policy;New Haven Independent / WNHH / La Voz Hispana de Connecticut, a digital news project that expanded its reach in the New Haven community through radio and a Spanish-language partnership;Storm Lake Times Pilot, a print newspaper in rural Iowa innovating with a hybrid for-profit/nonprofit model; andTexas Tribune, once a pioneering upstart, now one of the most well-known--and successful--digital newsrooms in the country. Through a blend of on-the-ground reporting and interviews, Clegg and Kennedy show how these operations found seed money and support, and how they hired staff, forged their missions, and navigated challenges from the pandemic to police intimidation to stand as the last bastion of collective truth--and keep local news in local hands.

#19 in the Milan Jacovich Mystery Series ... When a celebrity-packed motivational event turns deadly, Cleveland private eye Milan Jacovich (MY-lan YOCK-ovitch) finds himself caught up in the mess. Milan and his associate Kevin "K. O." O'Bannion are hired as extra security for several high-profile inspirational speakers at a convention in downtown Cleveland, where they get off to a rocky start. Each special guest seems more unpleasant than the last--particularly Tommy Triller, the main draw for the weekend, with an ego to match his bank account. Tensions run high, but Milan thinks they have things covered ... until Triller's dead body is found in his hotel room, a bullet hole between his eyes and a motivational CD jammed in his mouth. Among the suspects are fellow speakers, including southern psychologist Dr. Ben, who resented earning less than Triller; hip hop artist and convicted killer Hy Jinx; and former big-league baseball manager Tony Nardoianni, who might be willing to do almost anything for the right price. Milan figures he and K. O. are out of work when his significant other, Cleveland homicide detective Tobe Blaine, takes charge of the murder case. But to Milan's surprise, his old nemesis and local mob boss Victor Gaimari asks Milan to work for him. Nardoianni owes Victor, who wants to make sure the debt is paid--and that the aging athlete's gambling past stays under wraps as the murder investigation continues. Tobe's not happy to have Milan and K. O. operating on her turf. But a job is a job, and Milan is determined to clear his new client of murder ... by finding the real killer.

Over the course of a generation, the story of the daily newspaper has been an unchecked slide from record profitability and readership to plummeting profits, increasing irrelevance, and inevitable obsolescence. The forces killing major dailies, alternative weeklies, and small-town shoppers are well understood—or seem obvious in hindsight, at least—and the catalog of publications that have gone under reads like a who’s who of American journalism. During the past half-century, old-style press barons gave way to a cabal of corporate interests who were unable or unwilling to invest in the future even as technological change was destroying their core business. The Taylor family sold the Boston Globe to the New York Times Company in 1993 for a cool $1.1 billion. Twenty years later, the Times Company resold it for just $70 million. The unexpected story, however, is not what they sold it for but who they sold it to: John Henry, the principal owner of the Boston Red Sox. A billionaire who made his money in the world of high finance, Henry inspired optimism in Boston because of his track record as a public-spirited business executive—and because his deep pockets seemed to ensure that the shrunken newspaper would not be subjected to further downsizing. In just a few days, the sale of the Globe was overtaken by much bigger news: Jeff Bezos, the founder of Amazon and one of the world’s richest people, had reached a deal to buy the Washington Post for $250 million. Henry’s ascension at the Globe sparked hope. Bezos’s purchase seemed to inspire nothing short of ecstasy, as numerous observers expressed the belief that his lofty status as one of our leading digital visionaries could help him solve the daunting financial problems facing the newspaper business. Though Bezos and Henry are the two most prominent individuals to enter the newspaper business, a third preceded them. Aaron Kushner, a greeting-card executive, acquired California’s Orange County Register in July 2012 then pursued an audacious agenda, expanding coverage and hiring journalists in an era when nearly all other newspaper owners were trying to avoid cutting both. The Return of the Moguls chronicles a story in the making. Is a return to old-style individual ownership sparking a renaissance for the newspaper business, and if so, how?

Stand apart: a term that is applied more to success than to failure - for good reason. The people who stand apart in the New Economy are not the "same old, same old." Instead of further explaining the meaning of - 'to stand apart, ' it is useful to note the traits of those who stand apart in success: 1. They are usually leaders who do not follow the herd. 2. They make decisions quickly and don't suffer from 'analysis paralysis.' 3. They take calculated risks. 4. They understand that failure is a part of success and don't offer excuses. 5. They are creative when looking at both problems and opportunities. 6. They understand the true meaning of giving and receiving. The list goes on and on, but instead of merely creating a list, we have compiled practical advice from authors all around the world. This way, you can read for yourself the way that the Celebrity Experts(R) in this book, led by Dan Kennedy, stand apart. These are people who willingly share their knowledge and will guide and coach you to success in their fields. They have accomplished their goals and... stand apart So, follow Celebrity Expert(R) leaders and Stand Apart - the rewards are there Tell them to stand closer apart. Samuel Goldwyn, Metro-Goldwyn-Mayer

In The Wired City, Dan Kennedy tells the story of the New Haven Independent, a nonprofit community website in Connecticut that is at the leading edge of reinventing local journalism. Through close attention to city government, schools, and neighborhoods, and through an ongoing conversation with its readers, the Independent's small staff of journalists has created a promising model of how to provide members of the public with the information they need in a self-governing society. Although the Independent is the principal subject of The Wired City, Kennedy examines a number of other online news projects as well, including nonprofit organizations such as Voice of San Diego and the Connecticut Mirror and for-profit ventures such as the Batavian, Baristanet, and CT News Junkie. Where legacy media such as major city newspapers are cutting back on coverage, entrepreneurs are now moving in to fill at least some of the vacuum. The Wired City includes the perspectives of journalists, activists, and civic leaders who are actively re-envisioning how journalism can be meaningful in a hyperconnected age of abundant news sources. Kennedy provides deeper context by analyzing the decline of the newspaper industry in recent years and, in the case of those sites choosing such a path, the uneasy relationship between nonprofit status and the First Amendment. At a time of pessimism over the future of journalism, The Wired City offers hope. What Kennedy documents is not the death of journalism but rather the uncertain and sometimes painful early stages of rebirth.

In The Wired City, Dan Kennedy tells the story of the New Haven Independent, a nonprofit community website in Connecticut that is at the leading edge of reinventing local journalism. Through close attention to city government, schools, and neighborhoods, and through an ongoing conversation with its readers, the Independent's small staff of journalists has created a promising model of how to provide members of the public with the information they need in a self-governing society. Although the Independent is the principal subject of The Wired City, Kennedy examines a number of other online news projects as well, including nonprofit organizations such as Voice of San Diego and the Connecticut Mirror and for-profit ventures such as the Batavian, Baristanet, and CT News Junkie. Where legacy media such as major city newspapers are cutting back on coverage, entrepreneurs are now moving in to fill at least some of the vacuum. The Wired City includes the perspectives of journalists, activists, and civic leaders who are actively re-envisioning how journalism can be meaningful in a hyperconnected age of abundant news sources. Kennedy provides deeper context by analyzing the decline of the newspaper industry in recent years and, in the case of those sites choosing such a path, the uneasy relationship between nonprofit status and the First Amendment. At a time of pessimism over the future of journalism, The Wired City offers hope. What Kennedy documents is not the death of journalism but rather the uncertain and sometimes painful early stages of rebirth.

Go Where the Money IsBOOMERS & SENIORS:Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-millionHold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers:What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise youOpportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitablyThe New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commandsHow to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and sellingLessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

"My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B. S. Guide to Trust-Based Marketing is rich with vital insights." -- Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is Gone Here's How to Fix ItInternationally recognized "millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. They deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. No B. S. Trust-Based Marketing covers:8 ways to demonstrate trustworthiness to prospective clientsThe #1 secret desire of today's untrusting prospects--how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream "salesman" to prospectsWhy "Where can I find clients?" is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? How to keep products, services and prospects away from the avalanche of competitive and confusing information onlineThe incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

Be a Small Business with BIG IMPACTCalled the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers:9 inconvenient truths of grassroots marketingZero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing youHow to use the media as an extension of personality and of relationship—NOT a substitute for itWhy most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technologyPLUS gain access to: FREE – Glazer-Kennedy University Webinar SeriesFREE – Elite Gold Insider’s Circle Membership*FREE – Income Explosion Guide & CDFREE – Income Explosion FAST START Tele-Seminar

Become A Money MagnetThe old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. The realities of the business and financial landscape that you knew have been forced to change. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy? Kennedy covers:How to experience The Phenomenon--attract more wealth in the next 12 months than in the previous 12 years! Wealth Inhibition—do you suffer from it? Why Positive Thinking alone is worthlessYour #1 Entrepreneurial ResponsibilityIs there a ‘dirty little secret’ behind many wealthy entrepreneurs? The worst of all wealth-defeating habits Are you an ‘opportunity thinker’ --- or are you guilty of ‘outcome thinking’?“Do what you love and the money will follow” B. S. that’s hazardous to your wealthHow to Stop playing Blind Archery12 Ways To Increase Your ‘Personal Value’Why you must STOP thinking about Income! The 90 Day Experiment that may change your life forever

New Realities, New Opportunities! There’s no denying it: the old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. Consumers have the power, ordinary products and services aren’t tolerated, money is spent with caution, sellers are scrutinized, and business success is earned not given. This is not the economy that you once knew. This is The New Economy. And, who better than “Millionaire Maker” Dan Kennedy to show you how to succeed in it? Kennedy covers:The Key Decision required for success by The New Economy What Commonly-Held Belief About Business YOU MUST REJECTHow to avoid the destruction of and profit from the “No Boundaries” New EconomyThe #1 Demand of New Economy Customers: how to adapt, to profit from itThe Power of PRACTICAL Creativity: How to build a better business by borrowing the best pieces ‘n parts of others’Four Power-Positioning Strategies for extreme marketplace advantageStrategies for profitable Networking, Strategic Alliances and Joint Ventures (the New Capital of The New Economy) Six Mandatory Entrepreneurial Competencies for The New EconomySix Paths to IMMEDIATE Sales & Marketing BreakthroughsFour Myths about Selling that sabotage entrepreneursHow successful entrepreneur overcome isolation and loneliness, create productive associationTHE Worst Number in Business—and how to protect yourself from itFive Keys To MCF: Multiplied Cash FlowWarning: How Your Own Employees Secretly Sabotage Your MarketingThree Strategies for Building Your Own “Ultimate Promotional Platform” What The New Economy Punishes most viciously and rewards most generouslyFREE – Glazer-Kennedy University Webinar SeriesFREE – Elite Gold Insider’s Circle Membership*FREE – Income Explosion Guide & CD