Fiona Green

Professional athletes are more than performers – they are sports brands, and data is the key that will identify, optimise, measure, and predict their value. In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands? For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create – memories that last decades beyond their final performances – represents vastly untapped commercial potential. While icons like Beckham, Jordan, and Serena Williams have mastered this transition, over 95% of the world's 400,000 professional athletes fail to capitalize on their brand value. At the heart of this transformation lies data – the critical element that will enable the next generation of athletes and their representatives to secure sustainable futures commensurate with their extraordinary dedication and sacrifice. The book offers a comprehensive framework for: Quantifying and monetizing an athlete's emotional impact on audiences. Extending career value far beyond the typically brief window of peak performance. Leveraging data analytics to identify, build, and optimize athlete brand potential. For sports executives, marketers, agents, and forward-thinking business leaders, this book provides the strategic blueprint for revolutionizing how we value, develop, and maximize the full potential of athletic talent in today's data-driven marketplace.

Professional athletes are more than performers – they are sports brands, and data is the key that will identify, optimise, measure, and predict their value. In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands? For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create – memories that last decades beyond their final performances – represents vastly untapped commercial potential. While icons like Beckham, Jordan, and Serena Williams have mastered this transition, over 95% of the world's 400,000 professional athletes fail to capitalize on their brand value. At the heart of this transformation lies data – the critical element that will enable the next generation of athletes and their representatives to secure sustainable futures commensurate with their extraordinary dedication and sacrifice. The book offers a comprehensive framework for: Quantifying and monetizing an athlete's emotional impact on audiences. Extending career value far beyond the typically brief window of peak performance. Leveraging data analytics to identify, build, and optimize athlete brand potential. For sports executives, marketers, agents, and forward-thinking business leaders, this book provides the strategic blueprint for revolutionizing how we value, develop, and maximize the full potential of athletic talent in today's data-driven marketplace.

Matricentric feminism seeks to make motherhood the business of feminism by positioning mothers' needs and concerns as the starting point for a theory and politic on and for the empowerment of women as mothers. Based on the conviction that mothering is a verb, it understands that becoming and being a mother is not limited to biological mothers or cisgender women but rather to anyone who does the work of mothering as a central part of their life. The Mother Wave, the first-ever book on the topic, compellingly explores how mothers need a matricentric mode of feminism organized from and for their particular identity and work as mothers, and because mothers remain disempowered despite sixty years of feminism. The anthology makes visible the power of matricentric feminism as it is theorized, enacted, and represented to realize and achieve the subversive potential of mothers and their contributions to feminist theory and activism. Contributors share the impact and influence of matricentric feminism on families and children, culture, art/literature, education, public policy, social media, and workplace practices through personal reflections, scholarly essays, memoir, creative non-fiction

New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new technology, new understanding of how to apply that technology, and the new laws informing and controlling the data that can be generated from the technology. Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the COVID-19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry. This second edition includes: - An introduction to new technologies, the data they generate, and the supporting processes we need to have in place to use them. - Brand new case studies with recent examples of creative applications from clubs, teams, leagues, and governing bodies, including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings, Portland Trail Blazers, and UEFA. - The sports industry’s response to tighter data legislation introduced primarily though the GDPR. - The role of data and direct engagement during the COVID-19 pandemic. The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs, governing bodies and those working in sports marketing, media and communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports management.

Camila es una talentosa estudiante de matem ticas que lucha por terminar su carrera. Su vida dar un giro inesperado con la llegada de un nuevo inquilino a su edificio. Qu ocurrir cuando el guapo Germ n se convierta en su vecino? Seguir n siendo los n meros lo m s importante? Fiona Green es una novel escritora espa ola del g nero rom ntico y rosa. Muy pronto m s de sus novelas en Amazon

Caray, con el amor , es un pack que incluye las dos novelas, Caray, con el verano , y Caray, con el vecino Ahora podr s disfrutar de la historia de Roc o y Mario y de Camila y Germ n en un solo libro. Caray, con el verano Roc o trabaja como socorrista en una concurrida playa de Benidorm. Un d a le llegar la oportunidad de su vida: convertirse en una aut ntica deportista de lite. Sin embargo, las cosas no ser n tan f ciles cuando aparezca Mario, un irresistible italiano que se convertir en un duro contrincante. Caray, con el vecino Camila es una talentosa estudiante de matem ticas que lucha por terminar su carrera. Su vida dar un giro inesperado con la llegada de un nuevo inquilino a su edificio. Qu ocurrir cuando el guapo Germ n se convierta en su vecino? Seguir n siendo los n meros lo m s importante?

Roc o trabaja como socorrista en una concurrida playa de Benidorm. Un d a le llegar la oportunidad de su vida: convertirse en una aut ntica deportista de lite. Sin embargo, las cosas no ser n tan f ciles cuando aparezca Mario, un irresistible italiano que se convertir en un duro contrincante.