Successful Social Media and Ecommerce Strategies in the Wine Industry
Gergely Sznolnoki; Liz Thach; Dani Kolb
Palgrave Macmillan
2015
sidottu
Halvin toimitettuna 88,50 €
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.