Jake Hirshman

The premier NCAA student-athlete handbook, now in a second, updated edition designed for today's competitive market and with a new chapter on name, image, and likeness (NIL) rights. Few student-athletes dreaming of athletic stardom ever make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere. The book's authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes to help them transition from high school to college, navigate evolving rules about NIL rights, and find success in life after college. Modeled after Stephen Covey's The 7 Habits of Highly Effective People, this expanded and updated guide provides a much-needed strategy for student-athletes as they prepare for postcollege careers, while serving as a valuable resource for their parents, coaches, and sports administrators across the country.

Navigating a career in any business is highly complex, especially in the world of sports and entertainment. Knowing how to separate the logo on your business card from your personal identity is a valuable skill for creating your own career path. Building a career in the sports industry is easier said than done, especially since the business is extremely addictive. Cool corporate logos and titles should never control your true sense of self; your name on the card is much more important Welcome to the world of LOL, or "Loss of Logo." Written for aspiring sports professionals, current sports industry professionals, and any career enthusiasts who are chasing the fancy logo and corner office, LOL, Loss of Logo: What's Your Next Move? offers valuable takeaways for everyone. Comprised of powerful perspectives from 38 multitalented industry professionals, this book will give you the tools to succeed in the industry, with or without your logo. Praise for LOL, Loss of Logo: What's Your Next Move: "LOL is a great read for those seeking to enter any socially powerful industry. Additionally, the book provides exceptional advice for those currently engaged and for those who have left the industry." - Dennis Mannion, Former President of the Detroit Pistons & Los Angeles Dodgers"They teach the valuable but often forgotten lesson of staying true to oneself when navigating the business of sports. It is a true testament to their countless years of blood, sweat, and tears poured into the business and most importantly their loyalty to the game." - Keena Turner, Vice President, & Senior Advisor to the General Manager, San Francisco 49ers"Having spent my life in the business of sports, this book clearly defines the challenges and opportunities of building and navigating a career in a constantly changing industry. The insights and practice advice contained in LOL define a clear path to success." - Pat Williams, Longtime Sports Executive, and Author of 115 Books

The vast majority of student-athletes dreaming of athletic stardom won't make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere. In 20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro, the authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes through key transitions at each stage of their careers, from high school through college and beyond. Modeled on Stephen Covey's The 7 Habits of Highly Effective People, this book provides a much-needed strategy for achieving career success. Readable and concise, it will be a valuable tool for students, parents, and sports administrators.

The vast majority of student-athletes dreaming of athletic stardom won’t make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere. In 20 Secrets to Success for NCAA Student-Athletes Who Won’t Go Pro, the authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes through key transitions at each stage of their careers, from high school through college and beyond. Modeled on Stephen Covey’s The 7 Habits of Highly Effective People, this book provides a much-needed strategy for achieving career success. Readable and concise, it will be a valuable tool for students, parents, and sports administrators.