Marilyn Wise

Not all health promotion programs are equally successful in achieving their aims and objectives. The use of theory significantly improves the chances of success. Theory in a Nutshell 4e provides practitioners and students of health promotion with an overview of the most influential theories and models used to guide health promotion practice. For each theory discussed, an explanation of the main elements of the theory is provided, followed by a commentary on its relative strengths and weaknesses, and somesuggestions as to how it can be applied to the real world. New to this edition:greater attention to the influence and application of digital communication and technologies on health promotion practiceexamples and reflections on lessons that have emerged since 2020 from the global COVID-19 pandemic. Written by internationally recognised leaders in the field, all sections have been thoroughly revised and updated, while maintaining the concise, accessible style of the previous editions. This book is highly recommended for public health practitioners, health promotion and health education specialists, and social policy makers, as well as students of public health and health promotion.

Highly Commended in the British Medical Association book awards 2011!! The use of theory in the planning and implementation of health promotion programs will more reliably produce positive outcomes. Following on from the success of the second edition, Theory in a Nutshell 3rd Edition explores the main theoretical concepts and models in health promotion and explains the significance, practical application and impact of different theories on the individual, community and organisation. This edition includes concise reviews of established theories, such as social cognitive theory and health belief model, as well as expanding on new developments in the field including evidence-based policy making and health impact assessment. Thoroughly revised and updated, the book maintains the accessible style suitable for public health practitioners, health promotion and health education specialists, epidemiologists and social policy makers, as well as students of public health and health promotion.