Mark S Walton

The Map of Life is Changing The nation's first generation of knowledge professionals, some thirty million Americans who've earned a living through their education, intelligence and expertise, has reached or is nearing retirement age. For more than half, this feels like a life sentence to purgatory, according to the most scientific studies ever done on this generation. While many can afford to, they have no interest in powering down their ambitions to play golf, garden, cruise or play pickleball for the rest of their days. Recalls one who tried: "You retire, you have a drink on your patio at 4:30 in the afternoon. More time goes by. Now you have a drink at 1:30 in the afternoon. You realize it's time to go back to work." And that they are-the number of college educated Americans in their mid-60s and beyond who have kept working rather than retire, has more than quadrupled over the past few decades. And their numbers continue to climb, as millions more each day recalibrate their career trajectories, realign the U. S. economy, and reinvent the path to happily ever after for future generations to follow. Reported the Wall Street Journal in April 2023, "for many people, the idea of stopping work is a nonstarter-an inevitable path to boredom, ill health and a life devoid of meaning." In this sequel to his Amazon bestseller Boundless Potential and the nationwide PBS-TV Special that it spawned, Peabody award-winning journalist and Fortune 100 management consultant Mark S. Walton crisscrossed the country, visiting with passionately unretired CEO's, Mayo clinic doctors, attorneys, neuroscientists, psychologists, financial experts, journalists and more, to chronicle their stories, share their lessons learned, and unpack the seismic trend that's changing the map of life.

"Never Let a Good Crisis Go to Waste" Winston Churchill immortalized these words while urging global leaders to seize the moment and rebuild better than ever in the aftermath of World War II. The savviest CEO's, entrepreneurs and professionals also recognize that a crisis is not to be wasted - that it is not a time to duck, pivot or limit your losses, but rather an unparalleled opening to rethink, reexamine and reimagine your business or career. Necessity is the mother of reinvention. Whether caused by external events, the actions of other people, or our own miscalculations, a crisis can provide an exceptional opportunity to come back wiser, stronger, and better positioned than before. But how do you find the breakthrough ideas you need to get started? Transform your ideas into actionable plans? Or turn your plans into money-making reality? Crucial Creativity provides solid answers - not a series of theories, bromides, or platitudes, but a real world strategy that has been proven to work in the trenches of crisis, and can be implemented in your own business or career. In the pages of this book, you will read about, and hear directly from people whose livelihoods and futures were imperiled by what seemed, at the moment, like insurmountable odds. Some had businesses that were struck by circumstances beyond their control; some were forced to abandon career tracks or business plans that didn't pan out; some were fired from jobs or elected positions; others burned out, lost their customer base, or were betrayed by trusted colleagues. In every instance, they found a way to leverage the strategy you'll discover in this book to create a fresh and prosperous tomorrow. About the AuthorMARK S. WALTON is a Peabody award winning journalist, Fortune 100 management consultant, and Chairman of the Center for Leadership Communication, a global leadership development enterprise with a focus on leadership and exceptional achievement in life, work and business.

In the workplace, marketplace?and public arena, the ability to influence?people's thoughts and feelings - to generate their buy-in - has become the?#1?leadership skill. In this book,?leadership consultant and former CNN? Chief White House Correspondent Mark S. Walton shows you how to design and implement the communication methodology used by leaders?such as? General Electric's Jack Welch, Intel's Andy Grove, President Ronald Reagan and even Winston Churchill. In Generating Buy-In, you will be empowered to:Design a strategic story that projects a positive future to your audience. Speak the language of buy-in with images that mold people's thoughts and emotions. Put this language to work, whether?your goal is to?inspire an audience, lead a team, raise sales, or win an electionComplete with examples, practical exercises, sample business scenarios, Generating Buy-In imparts a simple and actionable approach to even the most complex?leadership,?management, sales or marketing challenges. It is an indispensable resource for leading and succeeding in today's fiercely competitive world!