Rick Segel

Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salesperson's persona almost immediately. In this book you will learn - The G. R. E. A. T. Selling System, which is an acronym for the 5 stages of selling - Greeting, Researching, Experimenting, Add-ons and Tethering a customer to the store - Ways to increase every sales associate's ATS, Average Transaction Size - Ways to increase every sales associate's UTS, Units Per Transaction - The greatest opening line ever written with proven results - The four words that increase a retailer's sales by 4 to 7 percent almost immediately - The five most powerful words that will engage the customer in conversation, learn the customer's true wants and needs and can establish trust instantly

Why do 80% of all businesses fail? Why? Because People make bad decisions. Rick Segel and Rob Singer, two highly successful entrepreneurs became enthralled with just that question and motivated enough to join forces to share their years of experience in writing the book Good Business Bad Business. Their book gives you over 100 scenarios of good and bad business decisions that lead to success and failures and examples of what makes them good or bad. This book is a must-read book for everyone, from the experienced managers to the newest owners because the levels of sophistication may change but the core principles and values remain the same. Everyone in business today can benefit from these good common-sense reminders of what is right and what is wrong to help your company grow because common sense isn't common anymore. Good Business Bad Business is Easy to Read Easy to Understand Easy to Implement

Why does a retailer opt for one vendor over another? It's not about cost cutting. Generally, it comes down to the "R" word: relationships. The better your relationship with a retailer, the more likely she is to give you her business. In this deeply informative book, retail expert Rick Segel offers a wealth of ideas, tactics, and concepts you can use to become a valued "must-have" resource to your retail customers. You'll learn how to: - Educate your retailers while positioning yourself as an expert in your industry - Create retailer friendly, store-focused co-op advertising - Work with your customers to hold promotions that pay - Help your retailers create and maintain a web presence - Use tradeshows as powerful relationship-building events "Rick nailed it His book is right on the mark. I have been selling to retailers for 30 years; I just wish I would have had this book when I first got started."- Steve Lang, Chairman of the Board, Mon Cheri Bridals "Just when I thought I knew everything about servicing my retailers, Rick comes out with this book that makes me rethink everything I am doing. Thanks, Rick " - Sal Macaluso, CEO, EFashion Central

Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail businessCreate a Web site that shinesConnect with customers and increase salesHandle legal and accounting issuesDesign stores that really workPractice the 10 keys to retail sellingUse management practices proven in the trenchesMake visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.