When A Customer Wins, Nobody Loses!: A winning formula for building lasting customer relationships
Satin Publishing; Gerry Brown
Createspace Independent Publishing Platform
2018
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Updated edition available with new stories on Brighton & Hove Albion and HomeServe. Gerry Brown takes us on a journey featuring stories about the 'stars and dogs' of customer experience and tells us why a customer 'winning' is so critical in today's connected and unforgiving world And how you can adopt four simple principles that can be the difference between long term business success and ignominious failure.