Simon Clews

The world of the academic researcher is changing; it used to be enough to work hard, do your research and get your results published. Not so these days. Universities now expect researchers to share their work with the world, as widely as possible. ‘Publish or perish’ has been replaced by a new mantra, and the pressure is on. In this insightful book, Inger Mewburn and Simon Clews look at some of the most common presentation scenarios that researchers will face when talking about their work. Starting in academia with the deceptively simple art of writing a good email and working through lectures, conference presentations and lightning talks, the book then moves ‘off campus’ and explores talking to the media, making elevator pitches and creating an effective digital presence on social media. Offering detailed looks at 19 different presentation formats, Mewburn and Clews tap into their vast experience in the field to analyse the challenges and opportunities aligned with each case study and to map out the route to success. With a lightness of touch and an often humorous approach, Be Visible Or Vanish: Engage, Influence and Ensure Your Research Has Impact will show you what it takes to achieve that holy grail of modern academia… impact. This text will be invaluable for students, academics and researchers hoping to effectively communicate complex information in a way that can be understood and appreciated by their peers, colleagues and the wider world. The 'Insider Guides to Success in Academia' offers support and practical advice to doctoral students and early-career researchers. Covering the topics that really matter, but which often get overlooked, this indispensable series provides practical and realistic guidance to address many of the needs and challenges of trying to operate, and remain, in academia. These neat pocket guides fill specific and significant gaps in current literature. Each book offers insider perspectives on the often implicit rules of the game -- the things you need to know but usually aren't told by institutional postgraduate support, researcher development units, or supervisors -- and will address a practical topic that is key to career progression. They are essential reading for doctoral students, early-career researchers, supervisors, mentors, or anyone looking to launch or maintain their career in academia.

The world of the academic researcher is changing; it used to be enough to work hard, do your research and get your results published. Not so these days. Universities now expect researchers to share their work with the world, as widely as possible. ‘Publish or perish’ has been replaced by a new mantra, and the pressure is on. In this insightful book, Inger Mewburn and Simon Clews look at some of the most common presentation scenarios that researchers will face when talking about their work. Starting in academia with the deceptively simple art of writing a good email and working through lectures, conference presentations and lightning talks, the book then moves ‘off campus’ and explores talking to the media, making elevator pitches and creating an effective digital presence on social media. Offering detailed looks at 19 different presentation formats, Mewburn and Clews tap into their vast experience in the field to analyse the challenges and opportunities aligned with each case study and to map out the route to success. With a lightness of touch and an often humorous approach, Be Visible Or Vanish: Engage, Influence and Ensure Your Research Has Impact will show you what it takes to achieve that holy grail of modern academia… impact. This text will be invaluable for students, academics and researchers hoping to effectively communicate complex information in a way that can be understood and appreciated by their peers, colleagues and the wider world. The 'Insider Guides to Success in Academia' offers support and practical advice to doctoral students and early-career researchers. Covering the topics that really matter, but which often get overlooked, this indispensable series provides practical and realistic guidance to address many of the needs and challenges of trying to operate, and remain, in academia. These neat pocket guides fill specific and significant gaps in current literature. Each book offers insider perspectives on the often implicit rules of the game -- the things you need to know but usually aren't told by institutional postgraduate support, researcher development units, or supervisors -- and will address a practical topic that is key to career progression. They are essential reading for doctoral students, early-career researchers, supervisors, mentors, or anyone looking to launch or maintain their career in academia.

What does it mean to be an academic in today's rapidly changing world? As a modern academic, you're expected to wear many hats. It's not enough to be outstanding in your chosen field. You also need to be able to connect with audiences, speak with wit and flair, write knock-out articles, attract media attention, and share it all with your huge social media following. But how do you do all of that? In The New Academic, Simon Clews offers a wealth of practical advice on how to write and speak in an entertaining, informative, and-above all else-accessible way. Aimed at researchers at all levels of experience, this book will set you up with the basics of writing and speaking for wide audiences, then teach you how to develop a public profile and gain traction online. In a rapidly changing world, The New Academic shows scholars how to be front and center in the public conversation, allowing more people to benefit from their knowledge and research. Funny, lively, and insightful, this is your hands-on guide for sharing your research with the world.

What does it mean to be an academic in today’s rapidly changing world? The new academic must not only be outstanding in their chosen field, they must be able to write knock-out articles, speak with flair and wit, and share it all with their huge social media following. But how do you do all that? In The New Academic, Simon Clews offers a wealth of practical advice on how to write and speak in an entertaining, informative and, above all, accessible way. He will also help you to take care of the practicalities, the business if you like, of being a writer and communicator. Aimed at researchers at all levels of expeirience, this book will take you from the basics of writing and speaking, how to develop a public profile, gain traction online – starting with a simple letter to the editor and then moving through writing for newspapers and magazines, radio and TV interviews, as well as podcasting, and even exhibitions and documentary film. This book will teach experts how to be front and centre in public debate so we can all benefit from their knowledge and make informed decisions about the things that matter. Funny, lively and constructive, this is your hands-on guidebook to excelling in academia.