Vibrant Publishers

- 73 Solved Issue and Argument topics with strategies to be used as benchmark- New Essays included- Expert Strategies and simplified methods to produce focused responses- Scoring Guides for Issue and Argument tasks as per the GRE Guidelines Prepare to score higher on the Analytical Writing section of the GRE test with the seventh edition of GRE Analytical Writing: Solutions To The Real Essay Topics - Book 1. This edition includes 73 solved essays from the pool of official Issue and Argument topics. These essay topics are sorted into 6 broad categories to help you identify your strong and weak areas. The essay tasks are solved with a variety of approaches, from using first-person point of view to employing historical and literary references, thus steering your analytical and critical thinking abilities. All you are left to do is grab your pen, print the Answer sheet (provided online) and start practicing. This book includes essays in the following categories: Arts Education Government and PoliticsPhilosophy Science and TechnologySociety About Test Prep SeriesThe focus of the Test Prep Series is to make test preparation streamlined and fruitful for competitive exam aspirants. Students preparing for the entrance exams now have access to the most comprehensive series of prep guides for GRE, GMAT and SAT preparation. All the books in this series are thoroughly researched, frequently updated, and packed with relevant content that has been prepared by authors with more than a decade of experience in the field.

- 72 Solved Issue and Argument topics solved using simple methods and expert strategies - New Essays included - Topics sorted by categories - Online access to printable Answer sheetsTake your writing from prepared and correct to flawless when practicing with more essay writing strategies and sample essays in GREAnalytical Writing: Solutions to the Real Essay Topics Book 2 (Seventh Edition). With 36 Analyze an Issue Essays and 36 Analyze an Argument Essays picked up from the official pool of topics, be prepared on what to write in the actual test and get closer to a perfect essay score. All the essay tasks in the book provide plenty of statement examples for practice and then go into detail about how to think about the statements and turn them into an essay. Downloadable answer sheets for every essay help to implement outcomes of strategies given throughout the book. Practising these essays in a timed manner will give you a feel of the actual test day conditions. Use this book for your long-term or last-minute essay writing prep. About Test Prep SeriesThe focus of the Test Prep Series is to make test preparation streamlined and fruitful for competitive exam aspirants. Students preparing for the entrance exams now have access to the most comprehensive series of prep guides for GRE, GMAT and SAT preparation. All the books in this series are thoroughly researched, frequently updated, and packed with relevant content that has been prepared by authors with more than a decade of experience in the field.

- Over 325 solved examples to practice and learn- Passage summaries to help you understand and interpret different texts- Systematic and effective strategies to save time and build confidence- Answer Key with detailed explanation for every question GRE Reading Comprehension: Detailed Solutions to 325 Questions is designed to help students analyze and interpret complex and unfamiliar passages in the minimum possible time by employing simple, yet effective test-taking strategies. With over 325 Reading Comprehension questions straddling all possible topics, formats and question types, students get the most intensive practice opportunities to sail through Reading Comprehension questions on the GRE. Reading Comprehension questions in the Verbal Reasoning portion of GRE are a tough nut to crack because they take up a lot of time and no amount of theoretical knowledge can help ace them. The only way to score well in the RC section is to practice smart and learn to budget your time wisely and well. About Test Prep Series The focus of the Test Prep Series is to make test preparation streamlined and fruitful for competitive exam aspirants. Students preparing for the entrance exams now have access to the most comprehensive series of prep guides for GRE, GMAT and SAT preparation. All the books in this series are thoroughly researched, frequently updated, and packed with relevant content that has been prepared by authors with more than a decade of experience in the field.

- Are you able to identify the strengths and weaknesses of an argument? - Can you determine what additional information might make an argument easier to evaluate?- Can you create alternative, plausible explanations for the claims in an argument? Because analytical skills are important for a successful career in management, the GMAT requires each test taker to complete the Analytical Writing Assessment, a timed task that reveals the writer's analytical abilities and his or her ability in crafting a coherent evaluation of an argument. The essays and prewriting activities in this book are intended to serve as models for the test taker to use when responding to practice arguments. Use them as it is or to inspire yourself to create your own essays. Either way, practicing for the AWA will ensure the bestscore possible on the test. GMAT Analytical Writing: Solutions To The Real Argument Topics contains sixty sample Analyze an Argument essays along with the rubrics, prompts and tips to use when writing your own essays. The prewriting activities demonstrate how the writer selected a point of view and created evidence to use in developing the responses. - 60 solved Argument topics with strategies to be used as a benchmark- Expert Strategies and simplified methods to produce focused responses- Scoring Guides for Argument tasks as per the GMAT GuidelinesAbout Test Prep SeriesThe focus of the Test Prep Series is to make test preparation streamlined and fruitful for competitive exam aspirants. Students preparing for the entrance exams now have access to the most comprehensive series of prep guides for GRE, GMAT and SAT preparation. All the books in this series are thoroughly researched, frequently updated, and packed with relevant content that has been prepared by authors with more than a decade of experience in the field.

This guidebook will help you to: - Analyze each prompt - Plan the essay carefully- Make a compelling argument- Use the allotted time effectively- Evaluate sample essays- Increase your confidence ? This guidebook offers step-by-step, proven strategies for crafting a winning ACT essay. It includes suggestions for approaching the writing task, analyzing the issues presented, and managing time effectively. The book contains fifteen sample prompts using the exact same format as the official ACT tests. Each prompt includes a sample pro/con chart so students can learn to carefully plan and organize the essay before writing. Additionally, this book describes techniques to think through, outline, and write an engaging introduction, impressive supporting paragraphs, and powerful conclusion. There are recommendations for selecting a point of view and using solid evidence to support the argument. Additionally, there is a discussion of the ACT scoring rubric and reasons for taking the essay portion. Winning Strategies For ACT Essay Writing: With 15 Sample Prompts is suitable for use with or without a tutor. By reading and practicing with this text, students will gain the tools and confidence to write a high scoring essay. About Test Prep Series The focus of the Test Prep Series is to make test preparation streamlined and fruitful for competitive exam aspirants. Students preparing for the entrance exams now have access to the most comprehensive series of prep guides for GRE, GMAT and SAT preparation. All the books in this series are thoroughly researched, frequently updated and packed with relevant content. These have been prepared by authors with more than 10 years experience in the field. The simple and well organized format of the books in this series makes studying more efficient and effective. Dr. Aimee Weinstein is a writer and professor whose passion is coaching students on how to write effective essays for college applications as well as the ACT and SAT. She works full-time atGeorge Mason University in Fairfax, Virginia as a Term Assistant Professor of Humanities and Graduate Pathway Advisor with INTO Mason. Vibrant Publishers The focus of the Test Prep Series is to make test preparation streamlined and fruitful for competitive exam aspirants. Students preparing for the entrance exams now have access to the most comprehensive series of prep guides for GRE, GMAT and SAT preparation. All the books in this series are thoroughly researched, frequently updated, and packed with relevant content that has been prepared by authors with more than a decade of experience in the field.

Like people, organizations have different personalities that are impacted by more than just the brand identity. Organizational Behavior Essentials You Always Wanted To Know covers dimensions of the relationships between an organization at the individual, group and overall organizational levels and their impact on one another. If you have ever questioned how organizations adapt to the changing demands of the twenty-first century, then Organizational Behavior Essentials You Always Wanted To Know is the resource you need. After reading this book, you will be able to answer the following questions: What is organizational behavior? What are best practices for managing topics such as office politics, diversity, learning and development, and stress in the workforce? How do organizations develop and retain talent? How can an organization develop high performance work systems that maximize outcomes at all levels? What are the skills of an effective leader who creates a high-performance work culture? Theories in organizational behavior can help leadership determine how their organization should respond to the many conditions impacting the twenty-first century workforce, including new technologies, market conditions, natural disasters, labor shortages, among others. The book's structure moves seamlessly through every level of an organization as it explores the best practices for developing and retaining talent. Starting with the individual worker, the book explores the group dynamics of the workplace, how best to utilize human resources departments, and ultimately, how to be an effective leader in a high-performance workplace. This easy-to-read guide will help you put theory into practice. With chapter quizzes to reinforce concepts and a glossary of key terms, Organizational Behavior Essentials You Always Wanted To Know is a must have introductory guide for newcomers and resource for seasoned professionals.

Like people, organizations have different personalities that are impacted by more than just the brand identity. Organizational Behavior Essentials You Always Wanted To Know covers dimensions of the relationships between an organization at the individual, group and overall organizational levels and their impact on one another. If you have ever questioned how organizations adapt to the changing demands of the twenty-first century, then Organizational Behavior Essentials You Always Wanted To Know is the resource you need. After reading this book, you will be able to answer the following questions: What is organizational behavior? What are best practices for managing topics such as office politics, diversity, learning and development, and stress in the workforce? How do organizations develop and retain talent? How can an organization develop high performance work systems that maximize outcomes at all levels? What are the skills of an effective leader who creates a high-performance work culture? Theories in organizational behavior can help leadership determine how their organization should respond to the many conditions impacting the twenty-first century workforce, including new technologies, market conditions, natural disasters, labor shortages, among others. The book's structure moves seamlessly through every level of an organization as it explores the best practices for developing and retaining talent. Starting with the individual worker, the book explores the group dynamics of the workplace, how best to utilize human resources departments, and ultimately, how to be an effective leader in a high-performance workplace. This easy-to-read guide will help you put theory into practice. With chapter quizzes to reinforce concepts and a glossary of key terms, Organizational Behavior Essentials You Always Wanted To Know is a must have introductory guide for newcomers and resource for seasoned professionals.

Core Java Interview Questions You'll Most Likely Be Asked: Second Edition is your perfect companion to stand above the rest in today's competitive job market. With this guide, you learn or refresh Core Java fundamentals and principles necessary for cracking the coding interview and acquaint yourself with real-life interview questions and strategies to reach the solutions. The Resume building tutorial and the Aptitude tests equip you to present yourself better even before the job interview. This book is a complete course in itself to prepare for your dream Java job placement. About the Series: This book is part of the Job Interview Questions series that has more than 75 books dedicated to interview questions and answers for different technical subjects and HR round related topics. This series of books is written by experienced placement experts and subject matter experts. Unlike comprehensive, textbook-sized reference guides, these books include only the required information for job search. Hence, these books are short, concise and ready-to-use by students and professionals.

Have you ever wondered if there is a science behind the people decisions businesses make? If you have ever been curious about the methods employed by human resources professionals, then HR Analytics Essentials You Always Wanted to Know is the resource guide you need After reading this book, you will be able to: ● Define what HR Analytics can do for an organization● Determine the best HR analytics role for you● Assess the readiness of your organization for undergoing a study using HR analytics ● Apply HR Analytics in various HR disciplines, including recruiting and staffing, labor negotiations, incentives, and training● Use Excel to efficiently manage data for your HR analytics Part overview of the field, part handbook for getting started in HR Analytics yourself, HR Analytics Essentials You Always Wanted to Know walks readers through the many benefits of using analytics to make better people decisions. HR Analytics requires more than just strong gut instincts and a talent for talking with people. As this guide shows, HR Analytics is both an art and a science that can help your organization make informed decisions that benefit all stakeholders, including employees. Through a blend of theory and practice, you will learn how to think like an HR Analytics professional and apply your expertise in real-world scenarios. With case studies and online tutorials, including a step-by-step guide for using Excel to efficiently work with your data, HR Analytics Essentials You Always Wanted to Know will be the handbook you need to help steer your organization to success. About Vibrant PublishersVibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Have you ever wondered if there is a science behind the people decisions businesses make? If you have ever been curious about the methods employed by human resources professionals, then HR Analytics Essentials You Always Wanted to Know is the resource guide you need After reading this book, you will be able to: ● Define what HR Analytics can do for an organization● Determine the best HR analytics role for you● Assess the readiness of your organization for undergoing a study using HR analytics ● Apply HR Analytics in various HR disciplines, including recruiting and staffing, labor negotiations, incentives, and training● Use Excel to efficiently manage data for your HR analytics Part overview of the field, part handbook for getting started in HR Analytics yourself, HR Analytics Essentials You Always Wanted to Know walks readers through the many benefits of using analytics to make better people decisions. HR Analytics requires more than just strong gut instincts and a talent for talking with people. As this guide shows, HR Analytics is both an art and a science that can help your organization make informed decisions that benefit all stakeholders, including employees. Through a blend of theory and practice, you will learn how to think like an HR Analytics professional and apply your expertise in real-world scenarios. With case studies and online tutorials, including a step-by-step guide for using Excel to efficiently work with your data, HR Analytics Essentials You Always Wanted to Know will be the handbook you need to help steer your organization to success. About Vibrant PublishersVibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

The reader will gain an understanding of the following from this book: ● Attributes of effective leader● Different roles of leader● Impact of setting and context on leaders choices● Integration of ethics into best practices● Trends influencing the evolution of leadership in the 21st centuryHave you ever wanted to know how to become the type of person that others look to for guidance? In Leadership Essentials You Always Wanted To Know, you will learn what it takes to be a strong leader who can guide any team to success. Driven by the latest research on leadership, this straight-forward guide breaks down not only the traits of highly effective leaders, but also how to use those traits in a variety of situations. You do not need to already be in a leadership position to benefit from the lessons detailed in this book. Aside from describing the best practices of effective leadership, you will learn the essential knowledge and core competencies of influential leaders, while also exploring real world applications that have been faced--and overcome--by thriving organizations. With chapter summaries and quizzes to reinforce concepts, as well as online resources to supplement the reading, this is one book you will not want to ignore. About the AuthorDr Carrie A. Picardi, Ph. D., is an industrial/organizational psychologist with over 20 years of professional experience in human resource management, as a research analyst and consultant, and in academia as a tenured professor of management. She has led initiatives in the areas of leadership development, assessment center design and deployment, job analysis, talent acquisition and retention, compensation and total rewards, learning and development, performance management, and employee engagement.

The reader will gain an understanding of the following from this book: ● Attributes of effective leader● Different roles of leader● Impact of setting and context on leaders choices ● Integration of ethics into best practices● Trends influencing the evolution of leadership in the 21st centuryHave you ever wanted to know how to become the type of person that others look to for guidance? In Leadership Essentials You Always Wanted To Know, you will learn what it takes to be a strong leader who can guide any team to success. Driven by the latest research on leadership, this straight-forward guide breaks down not only the traits of highly effective leaders, but also how to use those traits in a variety of situations. You do not need to already be in a leadership position to benefit from the lessons detailed in this book. Aside from describing the best practices of effective leadership, you will learn the essential knowledge and core competencies of influential leaders, while also exploring real world applications that have been faced--and overcome--by thriving organizations. With chapter summaries and quizzes to reinforce concepts, as well as online resources to supplement the reading, this is one book you will not want to ignore. About the AuthorDr Carrie A. Picardi, Ph. D., is an industrial/organizational psychologist with over 20 years of professional experience in human resource management, as a research analyst and consultant, and in academia as a tenured professor of management. She has led initiatives in the areas of leadership development, assessment center design and deployment, job analysis, talent acquisition and retention, compensation and total rewards, learning and development, performance management, and employee engagement.

- Includes Chapter Summaries and Solutions to Practice Exercises- Simplified Project Management concepts - Practical approaches to be applied to projects - Best Practices used in contemporary projects - Project Management Templates As employees first move towards management, they typically take on management of critical projects. Project Management Essentials You Always Wanted To Know: 4th Edition provides the core information about how to manage the complexity of modern projects, including subjects such as: - A project management overview- Project Initiation - Constraints, Stakeholders, PMO, Life Cycles- Project Planning - WBS, PERT/CPM, Budgeting, Risk- Project Execution - Audits, HR, Communications- Project Monitoring & Controlling - Tracking, Quality Control, Change Control- Project ClosureAbout the AuthorKalpesh Ashar is a management consultant and corporate trainer holding an MBA (Dean's Award Winner) from SPJIMR, one of Asia's top business schools, and an Engineering degree with honors in Electronics. He has over 21 years of experience in large organizations and start-ups in Asia, USA, and Europe. Kalpesh has worked in several project management roles, like Senior Project Manager, Delivery Manager, and Program Manager. He is passionate about writing on management subjects. His techno-business background gives him a unique position to write on management topics that are easy to understand for non-MBA graduates. His books are authored in a simple to understand manner without unnecessary use of management jargons. About the SeriesProject Management Essentials You Always Wanted To Know: 4th Edition is part of the Self-Learning Management Series that helps working professionals moving into management roles. This Self Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven't got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret. About Vibrant PublishersVibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

- Includes Chapter Summaries and Solutions to Practice Exercises- Financial Management concepts simplified- Fundamentals explained for business professionals and non-finance graduates- Important standard principles covered- Solved exercises and practice questionsFinancial Management Essentials You Always Wanted To Know: 4th Edition provides new managers and leaders with the foundational concepts of financial management. Having deep knowledge of law, engineering, and other professional disciplines doesn't prepare someone for the key role finance plays in business. This book provides an overview of core financial concepts such as: - Analysis of financial statements- Cost of Capital- Creating a capital budget- Managing working capital- Stocks and dividends- ForecastingEach chapter provides clear examples of financial management practice and includes practice exercises to help train the reader in the usage of these critical tools. This edition also includes Chapter Summaries and Solutions to Practice Exercises. This book is part of the Self-Learning Management Series that helps working professionals moving into management roles. About the AuthorKalpesh Ashar is a management consultant and corporate trainer holding an MBA (Dean's Award Winner) from SPJIMR, one of Asia's top business schools, and an Engineering degree with honours in Electronics. He has over 21 years of experience in large organizations and start-ups in Asia, USA, and Europe. Kalpesh has worked in several project management roles, like Senior Project Manager, Delivery Manager, and Program Manager. He is passionate about writing on management subjects. His techno-business background gives him a unique position to write on management topics that are easy to understand for non-MBA graduates. His books are authored in a simple to understand manner without unnecessary use of management jargons. About the SeriesFinancial Management Essentials You Always Wanted To Know: 4th Edition is part of the Self-Learning Management Series that helps working professionals moving into management roles. This Self Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven't got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret. About Vibrant PublishersVibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Includes - Introduction to Decision Making- Scenario Planning and Prediction Markets - Group Mechanics- Heuristics and Programmed Decisions - Probability and Base Rate NeglectDecision Making Essentials You Always Wanted to Know prepares new managers and leaders to make those tough decisions they face by providing them with a tool box of decision analysis techniques to help them understand and analyze the decisions they make. The chapters describe key techniques of decision analysis, including: - Cognitive biases and Prospect Theory- Heuristics- Probability and Expected Value- Bayes Theorem- Multi-attribute decision making, including the SMART, Elimination by Aspects, and Even Swaps methods- Game Theory- Prediction Markets- Brainstorming and Groupthink- Black Swan Events. Each chapter provides clear examples of the decision making tools and includes practice examples to help train the reader in using these critical tools.

Includes - Introduction to Decision Making- Scenario Planning and Prediction Markets - Group Mechanics- Heuristics and Programmed Decisions - Probability and Base Rate NeglectDecision Making Essentials You Always Wanted to Know prepares new managers and leaders to make those tough decisions they face by providing them with a tool box of decision analysis techniques to help them understand and analyze the decisions they make. The chapters describe key techniques of decision analysis, including: - Cognitive biases and Prospect Theory- Heuristics- Probability and Expected Value- Bayes Theorem- Multi-attribute decision making, including the SMART, Elimination by Aspects, and Even Swaps methods- Game Theory- Prediction Markets- Brainstorming and Groupthink- Black Swan Events. Each chapter provides clear examples of the decision making tools and includes practice examples to help train the reader in using these critical tools.

Includes Agile Manifesto Principles and ValuesScrum Pillars, Roles, Artifacts Agile Planning and ExecutionAgile Project ManagementAgile Essentials You Always Wanted To Know is a complete yet compact and easily understandable guide for anyone wanting to learn the fundamentals of Agile. The Agile methodology can be greatly beneficial for many projects and organizations. But what exactly is Agile and is it always beneficial? Agile Essentials You Always Wanted To Know provides a primary understanding of the Agile development methodology, when it is appropriate to use it, and the commonly used Agile practices. By understanding Agile through this book, one will be able to adapt to the changing project requirements, complete projects and work faster, and optimize the workflow along with efficiently managing the various stages of a project. The reader will gain an understanding of the following from this book: An overall understanding of Agile, its methodologies and common practices An introduction to Scrum, a key Agile methodologyThe various aspects of Agile planning as well as executionThe applicability of Agile in development and operationsThe concepts and practices in Agile tracking and reportingAn overview of Agile leadership and team practicesAbout the SeriesAgile Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. This Self Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven't got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret. About the AuthorKalpesh Ashar is a management consultant and corporate trainer. He holds an MBA from SPJIMR, an Engineering degree, and Agile certifications including CSM (Certified Scrum Master), PMI-ACP (PMI-Agile Certified Practitioner), and SFPC - Scrum Foundations Professional Certificate. Mr. Ashar has over 21 years of experience in large organizations and start-ups in Asia, USA, and Europe. His background provides a platform from which to write in a way to help people with diverse backgrounds understand business topics. About Vibrant PublishersVibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Includes Agile Manifesto Principles and ValuesScrum Pillars, Roles, Artifacts Agile Planning and ExecutionAgile Project ManagementAgile Essentials You Always Wanted To Know is a complete yet compact and easily understandable guide for anyone wanting to learn the fundamentals of Agile. The Agile methodology can be greatly beneficial for many projects and organizations. But what exactly is Agile and is it always beneficial? Agile Essentials You Always Wanted To Know provides a primary understanding of the Agile development methodology, when it is appropriate to use it, and the commonly used Agile practices. By understanding Agile through this book, one will be able to adapt to the changing project requirements, complete projects and work faster, and optimize the workflow along with efficiently managing the various stages of a project. The reader will gain an understanding of the following from this book: An overall understanding of Agile, its methodologies and common practices An introduction to Scrum, a key Agile methodologyThe various aspects of Agile planning as well as executionThe applicability of Agile in development and operationsThe concepts and practices in Agile tracking and reportingAn overview of Agile leadership and team practicesAbout the SeriesAgile Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. This Self Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven't got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret. About the AuthorKalpesh Ashar is a management consultant and corporate trainer. He holds an MBA from SPJIMR, an Engineering degree, and Agile certifications including CSM (Certified Scrum Master), PMI-ACP (PMI-Agile Certified Practitioner), and SFPC - Scrum Foundations Professional Certificate. Mr. Ashar has over 21 years of experience in large organizations and start-ups in Asia, USA, and Europe. His background provides a platform from which to write in a way to help people with diverse backgrounds understand business topics. About Vibrant PublishersVibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.