Vibrant Publishers

The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: - An overview of marketing and marketing management- Creating a strategic marketing plan- Performing market research- Creating and maintaining customer relationships and customer valueMarketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: - An overview of marketing and marketing management- Creating a strategic marketing plan- Performing market research- Creating and maintaining customer relationships and customer valueMarketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Cost Accounting & Management Essentials You Always Wanted To Know is an introduction to cost accounting for engineers and scientists moving into management roles. The book covers: An introduction to cost accountingCost-Volume-Profit (CVP) analysisActivity based CostingOther aspects of cost allocation and controlDecision making using relevant informationCost Accounting & Management Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

250 Innovative Real-life scenario-based Interview QuestionsA perfect companion to stand ahead of the rest in today's competitive job market. Strategies to respond to interview questionsStand ahead of the rest in today's competitive job marketDoes the thought of going blank in the middle of an interview scare you? Do you get goosebumps thinking what will I be asked in my next job interview? A job interview can be very scary and extremely exciting at the same time; candidates are always looking for new ways to put their best foot forward during an interview. Innovative Interview Questions You'll Most Likely Be Asked is a great resource, inside there is a variety of interview questions you can expect to be asked at your next interview. Questions inside this book can help you answer questions asked in the following areas. LeadershipPersonalityConfidenceCharacterAdaptivenessComposureBehavioralInnovation Problem SolvingJob CompetencyWith all these you are all geared up for your next BIG INTERVIEW

The first experience as a manager is often the most challenging. Often times, a productive employee does not have the right knowledge and experience to immediately transition into management. A way to quickly get up to speed on the basics of management is needed. Principles of Management Essentials You Always Wanted To Know provides the core information to speed your transformation from an employee into a successful manager. That knowledge includes details in areas such as: Management in an organization and understanding its functions and elementsBusiness responsibilities of a managerTools that can help you navigate your role as a managerManaging employees and team relationshipsManaging customer relationshipsPrinciples of Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

There is more to improving your ACT score than your knowledge of mathematics. Preparation for the style of questions and the pace of the exam is just as critical for an optimal score. ACT allows student to take the test multiple times, The organization then takes the best score from each section of every test and creates a "superscore". The practice test help the student focus on and optimize their math score. Prepare for the Math ACT with: a) 8 full length testsb) 480 practice questionsc) Level of difficulty marked for each questiond) Detailed explanations for all questionsMath Practice Tests for the ACT provides eight full lengths tests that include 480 practice questions, with detailed explanations and level of difficulty provided for all questions. The practice tests will improve the student's familiarity with the ACT, providing the following: a) Familiarity with test format means time saved that can be applied to the test questions.b) Knowledge of test question styles minimizes confusion, saves time and improves accuracy.c) Practice test results show areas where the student needs additional review.

Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

225 HR Interview Questions Strategies to respond to Interview QuestionsReal life SCENARIO-BASED questionsNEW examples added HR Interview Questions You'll Most Likely Be Asked is a perfect companion to stand ahead of the rest in today's competitive job market. An Interview is the most crucial of all processes of recruitment as it concludes with either an offer letter or a good-bye handshake. This book is ideal for you if you are preparing for THE interview. It covers the basic to the most infamous interview questions along with proven answers and tricks to mould them in line with your professional career. HR questions likely to be asked by an interviewer are segregated into 15 pertinent categories namely Creativity, Leadership, Teamwork, Deadlines and Time Management, Dedication and Attitude, Personality, Decision making, Goals, Creative Questions, Customer Service, Background and Experience, Business Skills and Knowledge, Communication, Job Searching and Scheduling and Knowledge of the company. With all these you are all geared up for your next big Interview Includesa) 225 HR Interview Questions, Answers and proven strategies for getting hiredb) Dozens of examples to respond to interview questionsc) Includes most popular Real Life Scenario Questions

A perfect companion to stand ahead of the rest in today's competitive job market. 250 Leadership Interview QuestionsReal life scenario-based questionsStrategies to respond to interview questionsStand ahead of the rest in today's competitive job marketA job interview can be very scary and extremely exciting at the same time; candidates are always looking for new ways to put their best foot forward during an interview. Interviews and the hiring process have changed in the last few years, interviewees need to change along with the new methods and processes. Leadership Interview Questions You'll Most Likely Be Asked is a great resource, inside there is a variety of interview questions you can expect to be asked at your next interview. Questions inside this book can help you answer questions asked in the following areas. CompetencyBehavioralOpinionSituationalCredential verificationExperience VerificationStrategic thinkingManagement StyleCommunicationCharacter and EthicsWith all these you are all geared up for your next big Interview Includes: a) 250 Leadership Interview Questions, Answers and proven strategies for getting hiredb) Dozens of examples to respond to interview questionsc) Includes most popular Real-Life Scenario Questionsd) 2 Aptitude Tests download available on www.vibrantpublishers.com

The core of every company is its people, and Human Resources Management (HRM) is the key to handling all the complexities of human relations, compensation, conflict resolution, and much more. Strategies and tactics are needed to effectively manage the human resource potential that drives all companies to profitability and success. This book guides readers through the challenges and provides tools to address those challenges. It provides an understanding of areas including: The concept of HRM Performance management strategies Legal and regulatory compliance Organizational development Conflict management Payroll and compensation Information technology in HRM Health and safety Personnel development Human Resource Management Essentials is part of the Self-Learning Management Series focused on working professionals. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

After reading this book, you will be able to answer the following questions: What is Operations and Supply Chain Management and why is it important? What are the key functions within this field, and how do they interact with one another and the broader business? What are the responsibilities and decisions that managers in each functional area think about? How will disruptions in the Supply Chain impact the business world and our lives going forward? What are the practical applications of the knowledge gained around Supply Chain Operations? Have you ever wondered what your peers meant by "Supply Chain" or "Operations", or why either of these fields matter? What about people that work in these roles - what do they actually do? In Operations and Supply Chain Management Essentials You Always Wanted to Know these questions will be answered, and more. This practical, yet simple, guide uses a hypothetical company and the consumer product they make, to explain how the various functions within the Supply Chain intertwine and contribute to bring a finished product to life for consumers in the market. You don't need a management background to understand our story of how new demands, changing preferences, and unforeseen circumstances force this fictional company to adapt in order to survive. By posing questions that Supply Chain Operations Manager's face, you will start to think like a Supply Chain Operations professional, whether it be in professional or personal applications. You may not be inspired to make a career shift into these areas or chat Supply Chain topics at the dinner table, however, you will gain an understanding and appreciation for how these activities make everyday products and services at our disposal - and why this is increasingly important for companies to pay attention to. About the Author Ashley McDonough is a Supply Chain and Finance professional who holds an M. B. A from the Hong Kong University of Science and Technology, one of the top M. B. A. programs in the world. She also holds a Bachelor's degree from the University of Minnesota, with an emphasis in Supply Chain, Operations Management, and Economics. Ashley has worked in various Supply Chain functions including planning, manufacturing, quality, logistics, continuous improvement, research and development, and project management. She has over 5 years of experience in large corporations as well as start-ups, in the United States and across Asia. This exposure is spread across various industries, including electronics, agriculture, FMCG, banking, retail, and apparel. As a firm believer in making complex Supply Chain concepts understandable, and a desire to share her experiences, Ashley has served as a corporate trainer on digital transformation and continuous improvement, both with emphasis on the implications to the Supply Chain. Her diverse work history prepared her to write her first published piece as a contributing author to Food Safety for the 21st Century, highlighting her experiences working with dairy and packaging start-ups in Sri Lanka on their quality and environmental plans. Her exposure in the developing world gave her an understanding of how Supply Chain practices can be modified or simplified given the context in which they are being applied. By complementing her professional experience with a passion for writing, Ashley hopes to share with others the complexities, challenges, and excitement that comes with working in the Supply Chain in a simple, yet practical way that is easy for anyone to understand.

- UPDATED 2020 EDITION - New: Includes Chapter Summaries and Solutions to Practice Exercises - Cost Accounting concepts explained in a simplified way - Fundamentals and important principles included - Practical approach for application by business professionals - Solved examples with real-life business scenarios Cost Accounting & Management Essentials You Always Wanted To Know: Color Edition is an introduction to cost accounting for engineers and scientists moving into management roles. The book covers: - An introduction to cost accounting - Cost-Volume-Profit (CVP) analysis - Activity based Costing - Other aspects of cost allocation and control - Decision making using relevant informationAbout the SeriesCost Accounting & Management Essentials You Always Wanted To Know: Color Edition is part of the Self-Learning Management Series that helps working professionals moving into management roles. This Self Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven't got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret. About the AuthorKalpesh Ashar is a management consultant and corporate trainer holding an MBA (Dean's Award Winner) from SPJIMR, one of Asia's top business schools, and an Engineering degree with honors in Electronics. He has over 21 years of experience in large organizations and start-ups in Asia, USA, and Europe. Kalpesh has worked in several project management roles, like Senior Project Manager, Delivery Manager, and Program Manager. He is passionate about writing on management subjects. His techno-business background gives him a unique position to write on management topics that are easy to understand for non-MBA graduates. His books are authored in a simple to understand manner without unnecessary use of management jargons. About Vibrant PublishersVibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

As employees first move towards management, they typically take on management of critical projects. Project Management Essentials You Always Wanted To Know: 4th Edition provides the core information about how to manage the complexity of modern projects, including subjects such as: - A project management overview - Project Initiation - Constraints, Stakeholders, PMO, Life Cycles - Project Planning - WBS, PERT/CPM, Budgeting, Risk - Project Execution - Audits, HR, Communications - Project Monitoring & Controlling - Tracking, Quality Control, Change Control - Project ClosureAbout the SeriesProject Management Essentials You Always Wanted To Know: 4th Edition is part of the Self-Learning Management Series that helps working professionals moving into management roles. This Self Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven't got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret. About the AuthorKalpesh Ashar is a management consultant and corporate trainer holding an MBA (Dean's Award Winner) from SPJIMR, one of Asia's top business schools, and an Engineering degree with honors in Electronics. He has over 21 years of experience in large organizations and start-ups in Asia, USA, and Europe. Kalpesh has worked in several project management roles, like Senior Project Manager, Delivery Manager, and Program Manager. He is passionate about writing on management subjects. His techno-business background gives him a unique position to write on management topics that are easy to understand for non-MBA graduates. His books are authored in a simple to understand manner without unnecessary use of management jargons. About Vibrant PublishersVibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Financial Accounting Essentials You Always Wanted To Know: Color Edition prepares new managers and leaders with the foundation to understand financial accounting, a critical tool to document finances to shareholders, government tax authorities and other critical parts of the business ecosystem. The chapters follow in a logical flow to describe the key components of financial accounting, including: - Why are financial accounting systems necessary - Financial accounting systems and terms - The Balance Sheet - The Income Statement - The Statement of Cash FlowsEach chapter provides clear examples of the financial accounting tools and includes practice examples to help train the reader in the usage of these critical tools. Financial Accounting Essentials is part of the Self-Learning Management Essentials series that helps working professionals moving into management roles. About the Author Kalpesh Ashar is a management consultant and corporate trainer holding an MBA (Dean's Award Winner) from SPJIMR, one of Asia's top business schools, and an Engineering degree with honors in Electronics. He has over 21 years of experience in large organizations and start-ups in Asia, USA, and Europe. Kalpesh has worked in several project management roles, like Senior Project Manager, Delivery Manager, and Program Manager. He is passionate about writing on management subjects. His techno-business background gives him a unique position to write on management topics that are easy to understand for non-MBA graduates. His books are authored in a simple to understand manner without unnecessary use of management jargons. About Vibrant Publishers Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.