Yvon Chouinard

Together, these anglers have nearly 200 years of fly fishing experience. They've tried -- and refined -- it all, so you can catch fish -- anywhere, any time, with just one type of fly. Angling afficionados and authors Chouinard, Mathews, and Mazzo join together again to reveal the secret to successful fly fishing: the pheasant tail fly. In Simple Fly Fishing (Patagonia, 2014; 2018), they made the case for replacing unnecessary gear with knowledge and technique. Now, after years of continuing to experiment and simplify, they offer the next step: the feathers that can be used to tie any kind of fly: nymphs, dry flies, emergers, and beetles. Conceived as an advanced follow-up to Simple Fly Fishing, Pheasant Tail Simplicity focuses on essential fly patterns that all share one critical ingredient—pheasant tail. The book explores the techniques required to tie and present these flies to trout, anadromous, and saltwater species. More than just a guide, it challenges the industry norm that thousands of fly patterns are necessary to catch fish. Instead, it distills fly fishing to its core: one shared fly tying ingredient, a handful of techniques, and a mindset that prioritizes knowledge, craft, and creativity over all else. The book includes 17 detailed fly recipes, with ingredients lists and step-by-step photos. Then they tell how to use this one type of fly to catch any kind of fish. In concise text, with instructional photos throughout and QR codes that link to how-to videos for tying and fishing with these flies, this book and its techniques force you to rely on your skills and to be creative to be successful. You will catch fish as you never have before.

A Lifelong Dance with the Ocean: Sam George's Unforgettable Surfing MemoirIn "Child of Storms: A Surfing Memoir In Progress," Sam George, one of surfing's most esteemed storytellers, offers an intimate look at his remarkable life spent chasing waves around the globe. From his first wave in Waikiki to the latest in Malibu, George's adventures span continents and decades, intertwining humorous escapades with moments of profound reflection. Whether navigating treacherous breaks in Africa, surfing with Hollywood icons, or dodging danger in Rio, George's tales capture the essence of a life lived on the edge, always in rhythm with the ocean. Sam George has spent over 40 years chronicling surfing as a writer, editor, and documentary filmmaker, and his efforts have long since established him asa legendary figure in the surfing world. His work, including the Emmy-winning documentary "Hawaiian: The Legend of Eddie Aikau," has solidified his reputation as one of world's leading voices in surfing. This book is full of a rich tapestry of stories that offer more than just surfing anecdotes. George's memoir is a tribute to the spirit of adventure, the pursuit of passion, and the deep connection between a surfer and the sea. Perfect for surf enthusiasts and those who appreciate a well-lived life, "Child of Storms" is an engaging, immersive experience that will resonate with anyone drawn to the ocean's call.

“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.” -- LP Jacks For nearly 80 years, Yvon Chouinard has followed this advice, pursuing, with equal fervor, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he’s learned in articles and books, personal letters and poetry, introductions and eulogies. In this fascinating inside look, Chouinard himself has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before. The results is both more of Chouinard’s iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life. Some Stories is an eclectic portrait of a unique life lived well. Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company's new simple but direct mission statement, revised for the first time in 27 years: "We are in business to save our home planet." With it he emphasizes the urgency of the climate crisis then entreats every person's obligation to reflect on, commit to, and act on this mission.

When it comes to fly fishing, simpler is better. Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport. Winner, Guidebooks, Banff Mountain Book Competition 2014

Named one of Forbes' Top Ten Business Books American Marketing Association Berry Book Award WinnerInternational Book Award Winner American Business Awards Silver MedalistBusiness Book Awards Finalist for International Book of the YearA book for a different breed of business leader, one who looks beyond the moment to create a life of significance. Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book. Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.

In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. "This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis." --From the Foreword by Naomi Klein, bestselling author of This Changes Everything

In September 1978, Rick Ridgeway, Jim Wickwire, Lou Reichardt and John Roskelley stood on the summit of K2, the first Americans ever to achieve this victory. Under the leadership of Jim Whittaker, they and their teammates had spent 67 days on the mountain, nearly all of them above 18,000 feet, where the stresses of high-altitude living, of monotonous food, of confinement in tiny tents for day after day of frustrating storms had worn them down to the core. The Last Step is Rick Ridgeway's inside story of this extraordinary expedition. It's about the people who, battered by the mountain and their isolation, overcame their individual fears, desire, and disappointments to work together to get somebody - anybody - to the top of K2. It's about the glorious success the team achieved, and about the perilous bivouac Jim Wickwire spent just below the summit without food, oxygen or shelter in temperatures of minus 40F. A mountaineering classic reintroduced with a 32-page colour insert, as well as a new foreword by mountaineer and Patagonian founder Yvon Chouinard,

This book features rare, once-thought-lost photos of the 1968 first ascent of the California Route on Cerro Fitz Roy, the third ascent of the mountain. With accompanying retrospective essays. Climbing Fitz Roy,1968, presents photo documentation of the climb, places it in the social and climbing context of the times, and reflects how this momentous trip influenced the lives of those involved, and in a greater context, the lives of so many others.

180 South takes readers behind the scenes of the film, 180 South, made by Chris Malloy, to learn more about the people who made the original overland journey to Patagonia in 1968, and the repeat journey over ocean and land 40 years later. The book includes stories of events and experiences that inspired Chris Malloy, Yvon Chouinard, and Doug Tompkins to choose paths committed to saving what's left of the wild world. Open it anywhere and enjoy the photographs by the world's leading surf and climbing photographers Jeff Johnson, Jimmy Chin, Scotty Soen, and Danny Moder.

Mickey Munoz has been called the "surfer's surfer," and is loved and respected among the cognoscenti for his contributions to surfing and the surfing life for the past 60 years as a surfer, a pioneer of Waimea Bay, a stuntman (stand-in for Gidget), a board shaper and designer, and as a sailor and boatbuilder (America's Cup). Mentored by the Malibu greats of the '40s, and an influence on generations of surfers since, Mickey weaves the story of a California waterman using his own life and that of his friends.