Dongfeng Liu

Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context. With detailed real-world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting, and ethical success. It covers all the key aspects of sport facility and major event management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance, as well as completely new chapters on analytics, impact, and legacy. Now supported by a companion website containing slides, test banks, a glossary, and sample syllabus, this is an invaluable resource for students and practitioners alike and is essential to any course on sport facilities, event management or sport administration.

Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context. With detailed real-world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting, and ethical success. It covers all the key aspects of sport facility and major event management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance, as well as completely new chapters on analytics, impact, and legacy. Now supported by a companion website containing slides, test banks, a glossary, and sample syllabus, this is an invaluable resource for students and practitioners alike and is essential to any course on sport facilities, event management or sport administration.

人类从诞生到如今，已经走过了几百万年，从原始文明时期，人们就已经知道天在转动。到了几千年前的农业文明时期，在国外有太阳围着地球转的地心说，在中国有天圆地方之说，大约在500年前，又出现了日心说。总之自从有了智慧的人类以来，对于是天动、还是地动的问题，在不同时期早就有了不同的认识，只是后来的时期，总比前一时期的认识能更上一层楼，更接近事实真相。但是时至今日，天为什么会动，地为什么会动，天是怎么动的，地是怎么动的，并没有看清事情的缘由，对于已经进入现代文明的人类而言，这些仍然是一个个解不开的谜，以至于在科学界若称第二，没人敢称第一的牛顿，都只能望天兴叹，无奈地把地球的自转之功归于上帝之手。古往今来，有无数科学界的菁英试图站在牛顿这个巨人的肩膀上，找出地球自转的原因，揭开这个千古之谜，结果都是乘兴而来，败兴而归，毫无建树。难道真是这个客观现实不可认识吗？亦或所有人，包括牛顿这个科学界大神般的天才级人物，从一开始就走到了一个错误的道路上？带着对这个问题的反思，作者试图从开始就以不同于前人的新思维方式，不是站在巨人的肩膀上，而是站在与巨人同一起跑线上，对物体的万有引力进行重新认识，以此来试图发现地球公转、自转产生的原理，找到打开藏有自然宝藏密室之门的密码钥匙。

Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.