Hans Westerbeek

Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context. With detailed real-world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting, and ethical success. It covers all the key aspects of sport facility and major event management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance, as well as completely new chapters on analytics, impact, and legacy. Now supported by a companion website containing slides, test banks, a glossary, and sample syllabus, this is an invaluable resource for students and practitioners alike and is essential to any course on sport facilities, event management or sport administration.

Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context. With detailed real-world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting, and ethical success. It covers all the key aspects of sport facility and major event management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance, as well as completely new chapters on analytics, impact, and legacy. Now supported by a companion website containing slides, test banks, a glossary, and sample syllabus, this is an invaluable resource for students and practitioners alike and is essential to any course on sport facilities, event management or sport administration.

An international comparison of the Sports Policy factors Leading to International Sporting Success (SPLISS 2.0) in 15 nations. How can nations improve their chances of winning medals in international sport? This book deals with the strategic policy planning process that underpins the development of successful national elite sport development systems. Drawing on various international competitiveness studies, it examines how nations develop and implement policies that are based on the critical success factors that may lead to competitive advantage in world sport. The book presents the results of the large-scale international SPLISS-project. In this project the research team identified, compared and contrasted elite sport policies and strategies in place for the Olympic Games and other events in 15 distinct nations. With input from 58 researchers and 33 policy makers worldwide and the views of over 3,000 elite athletes, 1,300 high performance coaches and 240 performance directors, this work is the largest benchmarking study of national elite sport policies ever conducted.

This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have moved to the centre of the sport business landscape, and this book introduces the skills in branding, marketing communications, and entrepreneurship that athletes and their advisors need to develop in order to stand out from the competition. Written by authors with decades of experience working in the sport business industry, including successful sport branding consultancy, this book takes the reader through the entire process of building an athlete brand, from goal-setting and strategic planning to managing brand identity and measuring success. It introduces the global branding ecosystem and the fundamentals of storytelling and narrative building, as well as how to navigate the rules and regulations of global sport business. This book also includes detailed guidance on managing an athlete brand across digital platforms and explores key contemporary issues such as Name, Image, and Likeness, athlete activism and social impact. This is an essential resource for any athlete looking to build and manage their personal brand and for all sport business and communications professionals working with athletes or sports organisations.

This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have moved to the centre of the sport business landscape, and this book introduces the skills in branding, marketing communications, and entrepreneurship that athletes and their advisors need to develop in order to stand out from the competition. Written by authors with decades of experience working in the sport business industry, including successful sport branding consultancy, this book takes the reader through the entire process of building an athlete brand, from goal-setting and strategic planning to managing brand identity and measuring success. It introduces the global branding ecosystem and the fundamentals of storytelling and narrative building, as well as how to navigate the rules and regulations of global sport business. This book also includes detailed guidance on managing an athlete brand across digital platforms and explores key contemporary issues such as Name, Image, and Likeness, athlete activism and social impact. This is an essential resource for any athlete looking to build and manage their personal brand and for all sport business and communications professionals working with athletes or sports organisations.

International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond. Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport industry. It examines themes such as governance, the social role of sport, value chains and innovation, the increasing importance of data, digital technology and leadership. Every chapter includes cutting-edge case studies, commentaries, examples of best practice and interviews with leading sport business professionals, encouraging the reader to reflect on the factors that determine success in international sport business. The book also looks ahead, imagining potential scenarios for the future of sport. Thought-provoking, underpinned by research evidence and intended to generate debate and discussion, this is the perfect foundation text for any international sport business course, and an essential guide to the future for sport business practitioners and policy-makers. An accompanying eResource provides reflective questions for each chapter.

International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond. Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport industry. It examines themes such as governance, the social role of sport, value chains and innovation, the increasing importance of data, digital technology and leadership. Every chapter includes cutting-edge case studies, commentaries, examples of best practice and interviews with leading sport business professionals, encouraging the reader to reflect on the factors that determine success in international sport business. The book also looks ahead, imagining potential scenarios for the future of sport. Thought-provoking, underpinned by research evidence and intended to generate debate and discussion, this is the perfect foundation text for any international sport business course, and an essential guide to the future for sport business practitioners and policy-makers. An accompanying eResource provides reflective questions for each chapter.

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.

Australians have invested an enormous amount of emotional and physical capital in their sporting systems and structures. While Australian sport has many times been dissected from a historical and cultural perspective, there is little detailed analysis of sport's relationship with government. The book focuses on sport policy, and examines the ways in which government has affected the development of Australian sport since 1919. The text identifies the political, economic and cultural context in which policies were set, and examines critical policy shifts. The book also provides a strong theoretical foundation by first discussing the underlying principles of policy formulation, and second, the rationale for government intervention in national sport. It includes a number of sport policy case studies, with particular attention to the following topics: - Elite and Community sport development - Trends in participation and sport fan preferences - Problems in attracting young people to sport participation - Improving the management systems of sporting bodies - Government policy on sport broadcasting - Tools for evaluating sport policy Providing a unique blend of theory, history and practice, this text provides an essential foundation for sport policy analysis and will be read by students of sport studies and sport management as well as professionals with an interest in sport development.

Australians have invested an enormous amount of emotional and physical capital in their sporting systems and structures. While Australian sport has many times been dissected from a historical and cultural perspective, there is little detailed analysis of sport's relationship with government. The book focuses on sport policy, and examines the ways in which government has affected the development of Australian sport since 1919. The text identifies the political, economic and cultural context in which policies were set, and examines critical policy shifts. The book also provides a strong theoretical foundation by first discussing the underlying principles of policy formulation, and second, the rationale for government intervention in national sport. It includes a number of sport policy case studies, with particular attention to the following topics: - Elite and Community sport development - Trends in participation and sport fan preferences - Problems in attracting young people to sport participation - Improving the management systems of sporting bodies - Government policy on sport broadcasting - Tools for evaluating sport policy Providing a unique blend of theory, history and practice, this text provides an essential foundation for sport policy analysis and will be read by students of sport studies and sport management as well as professionals with an interest in sport development.