David Shilbury

This is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies, processes and practices that help maintain Australia’s position as a powerhouse of global sport. This book outlines trends in participation, the role of government and private organisations, different models of delivering sporting services and the benefits and drawbacks of increasing commercialisation. Covering sport at all levels, from community sport to elite level, including mega-events such as the Olympics and Commonwealth Games, this sixth edition includes three brand-new chapters, looking at the sport workforce, innovative delivery models and sustainable sport. This book also considers the Australian system in a global context, drawing comparisons with other sporting systems around the world. Every chapter offers useful features, such as review questions, case studies and practical examples. Sport Management in Australia is an essential text for any sport management, sport policy or sport development course. This book is accompanied by PowerPoint slides and exam questions for each chapter.

This is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies, processes and practices that help maintain Australia’s position as a powerhouse of global sport. This book outlines trends in participation, the role of government and private organisations, different models of delivering sporting services and the benefits and drawbacks of increasing commercialisation. Covering sport at all levels, from community sport to elite level, including mega-events such as the Olympics and Commonwealth Games, this sixth edition includes three brand-new chapters, looking at the sport workforce, innovative delivery models and sustainable sport. This book also considers the Australian system in a global context, drawing comparisons with other sporting systems around the world. Every chapter offers useful features, such as review questions, case studies and practical examples. Sport Management in Australia is an essential text for any sport management, sport policy or sport development course. This book is accompanied by PowerPoint slides and exam questions for each chapter.

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.

I Wish I was Twenty One Now - Beyond Doping in the Australian Peloton A Report by Martin Hardie, David Shilbury, Ianto Ware, Claudio Bozzi. This report draws from interviews with current and recently retired professional cyclists and a review of existing anti-doping measures to consider the possibilities for a cleaner, sustainable sport. One of our interview participants captured the complexity of those issues, telling us, "My body is not a temple, but I have to live in it". It was a remark that embodies the tensions at play within and between the various themes we encountered in researching this project. The idea of an athlete, and more so a professional cyclist, as being a privileged free spirit in many ways is at odds with the regimes of location and physical surveillance embodied in such anti-doping measures as the Whereabouts system and the Biological Passport. At the same time, the cyclist is both a mythical hero, famously likened by the philosopher Roland Barthes as well as early sporting journalists like Henri Desgrange, to Greek Gods - and an overworked and exploited worker - the 'giant' and the 'convict' of the road at one and the same time. The cyclist is a sportsperson, a player of a game, at the same time as being an entrepreneur in a global business that produces lifestyles as commodities. They are competitors as well as co-operators, and they find themselves subject to a hybrid global legal regime at the same time as they are subject to the peloton's own internal codes, norms and ethics. Somehow within all of this, professional cyclists must engage in work both on their physical selves, and with their colleagues to fashion a space in which to conduct their lives - a place in which they can learn to live within their bodies and contribute to building a sustainable collective body for all involved in their sport. Thus, mutual respect and sustainability loom large in the logic of the cyclists as an inherent, if contradictory, system to ensure the welfare of their sport, their profession and their industry. On the one hand, their lives are devoted to the higher concepts and values of athleticism, fair play and competition and, on the other, they are in the business of selling a sporting spectacle and their jobs are as embroiled in the less glamorous practicalities common to any industry.